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Semiparametric Analysis to Estimate the Deal Effect Curve
12 references·16 citing·43 second hop
Semiparametric Analysis to Estimate the Deal Effect Curve (2001)Semiparametric Analysis to Estimate the D…Advances in Consumer Research (2025)Advances in Consumer ResearchCommercial Use of UPC Scanner Data: Industry and Academic Perspectives (1999)Commercial Use of UPC Scanner…Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations (1999)Asymmetric and Neighborhood C…Optimal Selection for Direct Mail (1995)Optimal Selection for Direct …How Promotions Work (1995)How Promotions WorkThe Discounting of Discounts and Promotion Thresholds (1992)The Discounting of Discounts …An Empirical Analysis of Internal and External Reference Prices Using Scanner Data (1992)An Empirical Analysis of Inte…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Promotion Signal: Proxy for a Price Cut? (1990)Promotion Signal: Proxy for a…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…The theory and practice of econometrics (1986)The theory and practice of ec…The Effects of Reference Prices in Retail Advertisements (1981)The Effects of Reference Pric…An Empirical Analysis of the Impact of Promotional Discounts on Store Performance (2017)An Empirical Analysis of the …What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type (2015)What makes deal-of-the-day pr…Demand forecasting with high dimensional data: The case of SKU retail sales forecasting with intra- and inter-category promotional information (2015)Demand forecasting with high …Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers? (2014)Nonlinear and asymmetric retu…How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing (2013)How much to give? — The effec…Paving the way for “distinguished marketing” (2011)Paving the way for “distingui…How storefront displays influence retail store image (2010)How storefront displays influ…Do private labels increase retailer bargaining power? (2010)Do private labels increase re…Sales Promotion Models (2008)Sales Promotion ModelsWhen Do Price Thresholds Matter in Retail Categories? (2007)When Do Price Thresholds Matt…An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers’ Reactions to In-Store Display and Feature Advertising (2006)An Integrated Choice Model In…On the Use of Econometric Models for Policy Simulation in Marketing (2005)On the Use of Econometric Mod…The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds (2004)The Shape of Advertising Resp…Measuring the effectiveness of casino promotions (2002)Measuring the effectiveness o…How Promotions Work: SCAN*PRO-Based Evolutionary Model Building (2002)How Promotions Work: SCAN*PRO…Analysis of Sales Promotion Effects on Household Purchase Behavior (2002)Analysis of Sales Promotion E…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. (1996)Consumer Behavior in Web-Based Commerce: An Empirical Study (2001)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Pricing: Making Profitable Decisions (1980)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)UPC Scanner Pricing Systems: Are They Accurate? (1994)Consumer price sensitivity and price thresholds14 14Sangman Han is Associate Professor, School of Business Administration Sungkyunkwan University, 53 3-ga, Myongnyun-dong, Chongno-gu, Seoul (phone: 82-2-760-0456, email: smhan@yurim.skku.ac.kr). Sunil Gupta is Meyer Feldberg Professor of Business (phone: 212-854-3467, email: sg37@columbia.edu) and Donald R. Lehmann is George E. Warren Professor (phone: 212-854-3465, email: drl2@columbia.edu), both at the Graduate School of Business, Columbia University, New York, NY 10027. All correspondence should be directed to Sunil Gupta. (2001)Cents or Percent? 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(2004)Bibliometric Methods in Management and Organization (2014)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1986The theory and practice of econometrics4,342 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 1995How Promotions Work655 cited
  • 1990Promotion Signal: Proxy for a Price Cut?483 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • 1992An Empirical Analysis of Internal and External Reference Prices Using Scanner Data430 cited
  • 1992The Discounting of Discounts and Promotion Thresholds359 cited
  • 1999Commercial Use of UPC Scanner Data: Industry and Academic Perspectives207 cited
  • 1999Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations170 cited
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Cited by

  • 2015Demand forecasting with high dimensional data: The case of SKU retail sales forecasting with intra- and inter-category promotional information174 cited
  • 2010Do private labels increase retailer bargaining power?149 cited
  • 2004The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds

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141 cited
  • 2013How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing117 cited
  • 2007When Do Price Thresholds Matter in Retail Categories?110 cited
  • 2010How storefront displays influence retail store image103 cited
  • 2005On the Use of Econometric Models for Policy Simulation in Marketing96 cited
  • 2015What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type91 cited
  • 2014Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?88 cited
  • 2002Measuring the effectiveness of casino promotions82 cited
  • 2002Analysis of Sales Promotion Effects on Household Purchase Behavior81 cited
  • 2011Paving the way for “distinguished marketing”80 cited
  • 2017An Empirical Analysis of the Impact of Promotional Discounts on Store Performance78 cited
  • 2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Building71 cited
  • 2008Sales Promotion Models70 cited
  • 2006An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers’ Reactions to In-Store Display and Feature Advertising67 cited