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Consumer Involvement in Services

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References

1985Measuring the Involvement Construct6,012 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1985Measuring Consumer Involvement Profiles2,247 cited
1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
1983Selected Determinants of Consumer Satisfaction and Complaint Reports1,466 cited
1991Measuring Consumer Innovativeness1,460 cited
1990The Influence of Message Framing and Issue Involvement1,127 cited
1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
1984Audience Involvement in Advertising: Four Levels1,017 cited
1983A Theoretical Model for the Study of Product Importance Perceptions898 cited
1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability811 cited
1989A causal model of consumer involvement692 cited

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1989Measuring Purchase‐decision involvement490 cited

Cited by

2020Impacts of Halal-friendly services, facilities, and food and Beverages on Muslim travelers’ perceptions of service quality attributes, perceived price, satisfaction, trust, and loyalty152 cited
2018Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens120 cited
2006Measuring Involvement With the Service: A Further Investigation of Scale Validity and Dimensionality64 cited
2007Does customer sex influence the relationship between perceived quality and share of wallet?61 cited
2011Links Between Swiss Hotel Guests' Product Involvement and Brand Loyalty35 cited
2011The Impact of Fantasy Football Involvement on Intentions to Watch National Football League Games on Television22 cited
2010Measuring traveler involvement in urban public transport services: The case of Kaohsiung18 cited
2017The relationship between individual-level culture and consumer decision-making styles through consumer involvement17 cited
2004Exploring Anti-Smoking and Anti-Binge Drinking Issues in the Context of Generally Accepted Consumer Theory12 cited