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Study on airline customer value evaluation based on RFM model

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References

1997Value‐driven relational marketing: From products to resources and competencies857 cited
2000Secrets of Customer Relationship Management185 cited
1992Marketing to Maximize Profitability32 cited
2000Customer Lifetime Value and Marketing Strategy: How to Forge the Link25 cited
2004Acquiring high value, retainable customers20 cited

Cited by

2020Segmentation of university customers loyalty based on RFM analysis using fuzzy c-means clustering11 cited
2011Integration model of Fuzzy C means clustering algorithm and TOPSIS Method for Customer Lifetime Value Assessment10 cited
2022Achieving Market Segmentation From B2B Insurance Client Data Using RFM & K-Means Algorithm8 cited

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