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Let the music play or not: The influence of background music on consumer behavior

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References

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510 cited

1978Evidence of convergent validity on the dimensions of affect.495 cited

1997The impact of music on consumers' reactions to waiting for services471 cited

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2023The effects of background music tempo on consumer variety-seeking behavior: the mediating role of arousal26 cited
2019Exploring international atmospherics21 cited
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