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The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

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2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
1999Marketing's Contributions to Society273 cited
2015Does Marketing Need Reform?: Fresh Perspectives on the Future207 cited

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2021

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2018Looking to the Future: The Evolving Marketing and Public Policy Community11 cited