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Perceived benefits of loyalty programs: Scale development and implications for relational strategies

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1995

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Relationship Marketing in Consumer Markets: Antecedents and Consequences

1,757 cited

Cited by

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2020Three decades of research on loyalty programs: A literature review and future research agenda249 cited
2011Loyalty Programmes: Current Knowledge and Research Directions*234 cited
2010Why customers won't relate: Obstacles to relationship marketing engagement180 cited
2016The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers167 cited
2017Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach152 cited
2014Customer–company identification and the effectiveness of loyalty programs152 cited
2015Co-creating value in hotels using mobile devices: A conceptual model with empirical validation142 cited
2020An emerging theory of loyalty program dynamics131 cited
2018Are loyalty program members really engaged? Measuring customer engagement with loyalty programs106 cited
2013Examination of Restaurant Quality, Relationship Benefits, and Customer Reciprocity From the Perspective of Relationship Marketing Investments95 cited
202140 years of loyalty programs: how effective are they? Generalizations from a meta-analysis93 cited
2020Effect of gratification on user attitude and continuance use of mobile payment services: a developing country context83 cited
2015Leveraging loyalty programs to build customer–company identification83 cited
2019Relational bonding strategies, customer satisfaction, and loyalty in the container shipping market81 cited