References

• 1968Attitudinal effects of mere exposure.6,730 cited
• 1972Self-Perception Theory5,236 cited
• 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
• 1999Preference reversals between joint and separate evaluations of options: A review and theoretical analysis.778 cited
• 1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
• 1999Visual attention during brand choice: The impact of time pressure and task motivation602 cited
• 1985the Effect of Brand and Price Information on Subjective Product Evaluations596 cited
• 1990Promotion Signal: Proxy for a Price Cut?483 cited
• 1993Preattentive Mere Exposure Effects455 cited
• 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited
• 1992Consumer Price and Promotion Expectations: An Experimental Study428 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review409 cited