SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATION
14 references·0 citing·42 second hop
TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATION (1984)TOWARD AN OPTIMAL MARKET TARGET: A STRATE…A Cost-Benefit Approach to Market Segmentation (1979)A Cost-Benefit Approach to Ma…Some Practical Considerations in Market Segmentation (1978)Some Practical Considerations…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…An Approach to Normative Segmentation (1978)An Approach to Normative Segm…Aggregation Criteria in Normative Market Segmentation Theory (1978)Aggregation Criteria in Norma…A new approach to market segmentation (1977)A new approach to market segm…Targeting Prospects for A New Product (1976)Targeting Prospects for A New…Psychographics: A Critical Review (1975)Psychographics: A Critical Re…Selecting the Superior Segmentation Correlate (1974)Selecting the Superior Segmen…Market Segmentation Using Models of Multidimensional Purchasing Behavior (1974)Market Segmentation Using Mod…Profitability Analysis by Market Segments (1973)Profitability Analysis by Mar…Market Segmentation: A Strategic Management Tool (1971)Market Segmentation: A Strate…Benefit Segmentation: A Decision-Oriented Research Tool (1968)Benefit Segmentation: A Decis…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Conjoint Measurement for Quantifying Judgmental Data (1971)Person-Situation: Segmentation's Missing Link (1982)Segmenting Markets with Conjoint Analysis (1991)Linking innovative product development with customer knowledge: a data-mining approach (2005)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)RANK ANALYSIS OF INCOMPLETE BLOCK DESIGNS (1952)Rank Analysis of Incomplete Block Designs: I. The Method of Paired Comparisons (1952)Individual differences and multidimensional scaling (1972)A General Approach to Product Design Optimization Via Conjoint Analysis (1981)A Model of Primary Voter Behavior (1985)The Seventh Mental Measurements Yearbook (1973)The Concept and Application of Life Style Segmentation (1974)Journal of leisure research (1988)Lifestyle Segmentation (2002)Understanding Consumer Conversations Around Ads in a Web 2.0 World (2011)Modern factor analysis (1960)Modern Factor Analysis (1968)Handbook of Multivariate Experimental Psychology (1988)A Benefit-based Segmentation of a Nonresident Summer Travel Market (1992)Benefit Segmentation: A Review of Its Applications to Travel and Tourism Research (2000)Exploratory research of tourist motivations and planning (2003)Stochastic Models of Buying Behavior. (1971)Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling (1997)Criteria guiding segmentation implementation: reviewing the evidence (1999)Predicting destination choice — A discussion of destination loyalty (1999)A Cluster Analysis Study of Financial Ratios and Industry Characteristics (1972)Approaches to Market Segmentation Analysis (1976)Strategic and operational market segmentation: a managerial analysis (1993)Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling (1999)Informational and Normative Social Influence in Buyer Behavior (1975)An Exploration of Voter Responses to Political Advertisements (1989)What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion (2004)Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products (2007)Innovations of and in Organizations (2020)Advances in Consumer Research (2025)A Reexamination of the Determinants of Consumer Satisfaction (1996)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)
this work references cited by second hop

References

  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 1975Psychographics: A Critical Review534 cited
  • 1977A new approach to market segmentation200 cited
  • 1971Market Segmentation: A Strategic Management Tool178 cited
  • 1978Some Practical Considerations in Market Segmentation112 cited
  • 1978An Approach to Normative Segmentation95 cited
  • 1974Market Segmentation Using Models of Multidimensional Purchasing Behavior92 cited
  • 1976Targeting Prospects for A New Product68 cited
  • 1979A Cost-Benefit Approach to Market Segmentation49 cited
  • 1973Profitability Analysis by Market Segments49 cited
  • 1974Selecting the Superior Segmentation Correlate48 cited
  • 1978Aggregation Criteria in Normative Market Segmentation Theory31 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work