Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Managing Business-to-Business Relationships: An Emerging Model

12 references·5 citing·36 second hop

FromToDepth

this work references cited by second hop

References

1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach1,943 cited
1992Industrial networks: A new view of reality1,497 cited
1980The Development of Buyer‐Seller Relationships in Industrial Markets1,300 cited
1997A portfolio approach to supplier relationships642 cited
1991A Strategic Approach to Managing Buyer‐Seller Relationships246 cited
1982Account portfolio analysis for strategy development224 cited
1983Customer analysis for strategy development in industrial markets184 cited
1987Manage Customers for Profits (Not Just Sales)158 cited
1990A Review of Portfolio Planning Models for Industrial Marketing and Purchasing Management131 cited
2002Do relationship portfolios and networks provide the key to successful relationship management?129 cited
2001Successful Customer-Relationship Management87 cited
1994The Use of Customer Portfolio Theory75 cited

Cited by

2007The transaction‐relational continuum: conceptually elegant but empirically denied33 cited
2009A Measure for Companies' Customer Portfolio Management27 cited
2019Building committed Waqif: the role of information disclosure

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

23 cited

2021Integrating dynamic segmentation and portfolio theories for better customer portfolio performance13 cited

2011Living lab — A new form of business network12 cited