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Branding Islamic studies: exploratory study in the Middle East
16 references·0 citing·40 second hop
Branding Islamic studies: exploratory study in the Middle East (2013)Branding Islamic studies: exploratory stu…Shaping the Halal into a brand? (2010)Shaping the Halal into a bran…Defining the essence of a university: lessons from higher education branding (2008)Defining the essence of a uni…Brand harmonization in the international higher education market (2007)Brand harmonization in the in…Universities in a competitive global marketplace (2006)Universities in a competitive…Corporate Reputation and Competitiveness (2005)Corporate Reputation and Comp…Corporate Reputation and Competitiveness (2003)Corporate Reputation and Comp…The configuration of the university image and its relationship with the satisfaction of students (2002)The configuration of the univ…International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach (2001)International Marketing Ethic…The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (2000)The Expressive Organization: …Consumer perceived risk: conceptualisations and models (1999)Consumer perceived risk: conc…Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Managing Brand Equity (1991)Managing Brand EquityManaging Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYProblems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Principles of Marketing (1972)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Examining student satisfaction with higher education services (2010)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Diffusion of Innovations 1 (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The challenges of Islamic branding: navigating emotions and halal (2011)People's Awareness on Halal Foods and Products: Potential Issues for Policy-makers (2014)Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention (2015)Distinction: A Social Critique of the Judgement of Taste* (2018)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer patronage and risk perceptions in Internet shopping (2003)Enhance green purchase intentions (2012)Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)Classifying Services to Gain Strategic Marketing Insights (1983)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Evolving to a New Dominant Logic for Marketing (2003)A circumplex model of affect. (1980)A National Customer Satisfaction Barometer: The Swedish Experience (1992)A model of destination image formation (1999)The influence of market heterogeneity on the relationship between a destination's image and tourists’ future behaviour (2006)The development of a conceptual model of student satisfaction with their experience in higher education (2008)Does higher education service quality effect student satisfaction, image and loyalty? (2016)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Corporate branding and corporate brand performance (2001)CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)A model of customer-based brand equity and its application to multiple destinations (2008)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brand Equity as a Signaling Phenomenon (1998)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)
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  • 2001International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach334 cited
  • 2007

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Brand harmonization in the international higher education market
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