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A Prototype Skills Audit for Marketing Communications Professionals
14 references·0 citing·51 second hop
A Prototype Skills Audit for Marketing Communications Professionals (2002)A Prototype Skills Audit for Marketing Co…What Is Marketing Knowledge? (2001)What Is Marketing Knowledge?The Role of Marketing (1999)The Role of MarketingMisplaced marketing (1999)Misplaced marketingMarketing Education in the Year 2000: Changes Observed and Challenges Anticipated (1999)Marketing Education in the Ye…Marketing Education for Russian Marketing Educators (1996)Marketing Education for Russi…Skill-Based Pay in the Public (1994)Skill-Based Pay in the PublicOn Rethinking Marketing: Our Discipline, Our Practice, Our Methods (1994)On Rethinking Marketing: Our …European Journal of Marketing (1993)European Journal of MarketingProfessional Ideology and Marketing Implementation (1992)Professional Ideology and Mar…Historical Investigation and the Practice of Marketing (1991)Historical Investigation and …The rediscovery of the marketing concept (1988)The rediscovery of the market…Comments on the AMA Task Force Study (1988)Comments on the AMA Task Forc…Comment (1988)CommentMarketing Education and Marketing Success: Are they Related? (1986)Marketing Education and Marke…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration (1996)Evolving to a New Dominant Logic for Marketing (2003)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)Research on Innovation: A Review and Agenda for Marketing Science (2006)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Market share: Key to profitability? (1981)Market Orientation: Antecedents and Consequences (1993)The Practice of Management (2012)The Structure of Scientific Revolutions (1963)Naturalistic inquiry (1985)Networks: Between markets and hierarchies (1986)Charting New Directions for Marketing (1999)Research design and data analysis in realism research (2006)Mixed methods designs in marketing research (2011)Experimental and Quasi-Experimental Designs for Research (1963)The Tacit Dimension (1997)The Concept of Mind (2006)A review of experiments in tourism and hospitality (2020)Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? (2020)Customer engagement and social media: Revisiting the past to inform the future (2022)The Measurement of Job Characteristics (1976)Estimating Nonresponse Bias in Mail Surveys (1977)1979 educators' conference proceedings (1979)Undergraduate Business Internships and Career Success: Are They Related? (2000)The employability attributes required of new marketing graduates (2010)Natural Learning in Higher Education (2012)Content Analysis: A Technique for Systematic Inference from Communications. By Thomas F. Carney. (Winnipeg, Canada: University of Manitoba Press, 1972. Pp. 343. $11.00) (1974)Basic Content Analysis (1986)Marketing management: analysis. planning. implementation and control (2000)Academic Performance of College Students: Influence of Time Spent Studying and Working (2006)The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model (2007)Increasing Student Engagement Using Asynchronous Learning (2015)Consumer Research: A State of the Art Review (1978)Perceived Quality of Fifty Selected Journals: Academicians and Practitioners (1985)Replications and extensions in marketing: Rarely published but quite contrary (1994)The eunuch's tale: Reviewing reviewed (1995)Research with In-built replications: Comment and further suggestions for replication research (2012)The Silent Language (1959)Discovery-Oriented Consumer Research (1993)Pioneer Advantage: Marketing Logic or Marketing Legend? (1993)Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)Chronicle of Higher Education (1996)Advances in Consumer Research (2025)The greening of organizational culture (2002)The Adoption of Management Ideas and Practices (2004)Learning orientation and market orientation (2005)Interorganizational Governance in Marketing Channels (1994)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Whither Services Marketing? (2004)
this work references cited by second hop

References

  • 1999The Role of Marketing834 cited
  • 1988The rediscovery of the marketing concept679 cited
  • 1993European Journal of Marketing602 cited
  • 1994On Rethinking Marketing: Our Discipline, Our Practice, Our Methods227 cited
  • 1999Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated158 cited
  • 2001What Is Marketing Knowledge?124 cited
  • 1991Historical Investigation and the Practice of Marketing102 cited
  • 1992Professional Ideology and Marketing Implementation100 cited
  • 1986Marketing Education and Marketing Success: Are they Related?49 cited
  • 1988Comments on the AMA Task Force Study27 cited
  • 1999Misplaced marketing25 cited
  • 1988Comment24 cited
  • 1994Skill-Based Pay in the Public19 cited
  • 1996Marketing Education for Russian Marketing Educators15 cited

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