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The Effect of the Relationship of Brand Trust and Brand Affect on Brand Performance: An Analysis from Brand Loyalty Perspective (a Case of Instant Coffee Product in Indonesia)
16 references·1 citing·42 second hop
The Effect of the Relationship of Brand Trust and Brand Affect on Brand Performance: An Analysis from Brand Loyalty Perspective (a Case of Instant Coffee Product in Indonesia) (2006)The Effect of the Relationship of Brand T…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Customer Satisfaction: A Meta-Analysis of the Empirical Evidence (2001)Customer Satisfaction: A Meta…Customer Satisfaction: A Meta-Analysis of the Empirical Evidence (2001)Customer Satisfaction: A Meta…Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…The Brand Mindset (1999)The Brand MindsetIntegrated Branding: Becoming Brand-Driven Through Companywide Action (1999)Integrated Branding: Becoming…Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale (1997)Measuring the Hedonic and Uti…Building Brands Directly: Creating Business Value from Customer Relationships (1996)Building Brands Directly: Cre…Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity (1994)Strategic Brand Management: N…Strategic brand management: New approaches to creating and evaluating brand equity (1993)Strategic brand management: N…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityConsumer behavior and marketing action (1981)Consumer behavior and marketi…A conceptual framework to measure brand loyalty (2010)A conceptual framework to mea…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)Relationship quality as a predictor of B2B customer loyalty (2006)The Process of Customer Engagement: A Conceptual Framework (2008)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Understanding Relationship Marketing Outcomes (2002)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Satisfaction: a behavioral perspective on the consumer (2010)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Behavioral Consequences of Service Quality (1996)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)To Do or to Have? That Is the Question. (2003)Why are you telling me this? An examination into negative consumer reviews on the Web (2007)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)A model of destination image formation (1999)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth (2003)Neglected Outcomes of Customer Satisfaction (2006)The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective (2006)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 2001Customer Satisfaction: A Meta-Analysis of the Empirical Evidence2,000 cited
  • 1981Consumer behavior and marketing action1,396 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
  • 2001Customer Satisfaction: A Meta-Analysis of the Empirical Evidence593 cited
  • 1994Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity235 cited
  • 1997Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale185 cited
  • 1993Strategic brand management: New approaches to creating and evaluating brand equity136 cited
  • 1996Building Brands Directly: Creating Business Value from Customer Relationships78 cited
  • 1999The Brand Mindset

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70 cited
  • 1999Integrated Branding: Becoming Brand-Driven Through Companywide Action67 cited
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    • 2010A conceptual framework to measure brand loyalty21 cited