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A Customer Liberation Manifesto
10 references·11 citing·39 second hop
A Customer Liberation Manifesto (2009)A Customer Liberation ManifestoThe new age of innovation: driving cocreated value through global networks (2008)The new age of innovation: dr…Wikinomics: how mass collaboration changes everything (2007)Wikinomics: how mass collabor…The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (2007)The Global Brain: Your Roadma…The Paradox of Choice: Why More Is Less (2004)The Paradox of Choice: Why Mo…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Services marketing. 3rd. ed. (2002)Services marketing. 3rd. ed.Going green in the service sector (1996)Going green in the service se…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Total customer service : the ultimate weapon (1989)Total customer service : the …The History of Marketing Thought (1976)The History of Marketing Thou…Right to health and access to health-care services for refugees in Turkey (2021)Right to health and access to…Viewpoint: a primer for inclusive service marketing theory (2020)Viewpoint: a primer for inclu…Customer value co-creation behaviors and service outcomes: insights from a transformative service (2020)Customer value co-creation be…Understanding Social Business and Wellbeing at the BoP (2019)Understanding Social Business…Consumer well-being research: integrating social marketing and service research (2019)Consumer well-being research:…Enhancing New Product Development Effectiveness With Internet of Things Origin Real Time Data (2018)Enhancing New Product Develop…Value Dominant Logic (2017)Value Dominant LogicDeveloping a deeper understanding of positive customer feedback (2017)Developing a deeper understan…Consumers' captive service experiences: it's YOU and ME (2015)Consumers' captive service ex…Exploring the impact of customer feedback on the well-being of service entities (2014)Exploring the impact of custo…A Multicultural Service Sensitivity Exercise for Marketing Students (2012)A Multicultural Service Sensi…Breaking Free from Product Marketing (1977)Classifying Services to Gain Strategic Marketing Insights (1983)Problems and Strategies in Services Marketing (1985)Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy (2015)Green business value chain: a systematic review (2019)Purchasing Eco-Sustainable Products: Interrelationship between Environmental Knowledge, Environmental Concern, Green Attitude, and Perceived Behavior (2021)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)An Evolutionary Theory of Economic Change. 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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2007Wikinomics: how mass collaboration changes everything3,367 cited
  • 2004The Paradox of Choice: Why More Is Less2,512 cited
  • 2008The new age of innovation: driving cocreated value through global networks469 cited
  • 1976The History of Marketing Thought369 cited
  • 2002Services marketing. 3rd. ed.200 cited
  • 1996Going green in the service sector156 cited
  • 2007The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World140 cited
  • 1989Total customer service : the ultimate weapon120 cited

Cited by

  • 2014Exploring the impact of customer feedback on the well-being of service entities71 cited
  • 2015Consumers' captive service experiences: it's YOU and ME59 cited
  • 2017Developing a deeper understanding of positive customer feedback42 cited
  • 2020Customer value co-creation behaviors and service outcomes: insights from a transformative service36 cited
  • 2017Value Dominant Logic32 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2021Right to health and access to health-care services for refugees in Turkey30 cited
  • 2020Viewpoint: a primer for inclusive service marketing theory25 cited
  • 2012A Multicultural Service Sensitivity Exercise for Marketing Students17 cited
  • 2019Consumer well-being research: integrating social marketing and service research15 cited
  • 2018Enhancing New Product Development Effectiveness With Internet of Things Origin Real Time Data11 cited
  • 2019Understanding Social Business and Wellbeing at the BoP0 cited