Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Web-Based Cases in Strategic Marketing

14 references·5 citing·48 second hop

FromToDepth

this work references cited by second hop

References

2002The End of Business Schools? Less Success Than Meets the Eye1,853 cited
1989Teaching and the Case Method650 cited
1980Some Limitations of the Case Method: Experiences in a Management Development Program207 cited
1981Teaching with Cases200 cited
2001The Case for Using Live Cases: Shifting the Paradigm in Marketing Education187 cited
2001Creating Positive Group Project Experiences: An Examination of the Role of the Instructor on Students’ Perceptions of Group Projects177 cited
1990Teaching with cases: Learning to question162 cited
2001Learning with Cases145 cited
2001Student Perceptions of Educational Technology Tools124 cited
1993Marketing Student Perceptions of Learning Activities: Structure, Preferences and Effectiveness86 cited
2000Development of a Web-Based Internet Marketing Course76 cited
1997Internet Technology and the Future of Marketing Education66 cited
1996Using Computer Networks (Intranet and Internet) to Enhance Your Students' Marketing Skills47 cited
1983In Defense of the Case Method: A Reply to Argyris43 cited

Cited by

2012Managerial action and resource‐advantage theory: conceptual frameworks emanating from a positive theory of competition

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

47 cited

2006Student Authored Cases: Combining Benefits of Traditional and Live Case Methods of Instruction28 cited

2021The Impact of Live Cases on Student Skill Development in Marketing Courses18 cited

2007Virtual “Third Places” and Experiential Learning: A Case Study of Blogging in a Marketing Promotions Course11 cited

2024The efficacy of the case method in tertiary business education: A scoping review: 2000-20229 cited