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Positioning strategies in business markets

16 references·16 citing·41 second hopsampled

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
1991Scale Development : Theory and Applications15,552 cited
1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
1987Developing Buyer-Seller Relationships9,139 cited
1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
2000What is strategy5,834 cited
1977Marketing Research: Methodological Foundations4,351 cited
1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
1986Strategic Brand Concept-Image Management2,198 cited
1992Summated Rating Scale Construction2,164 cited
1995An Integrated Model of Buyer-Seller Relationships2,083 cited
1987Competing on the Eight Dimensions of Quality1,691 cited
1994From Marketing Mix to Relationship Marketing1,410 cited
1981Positioning: The Battle for Your Mind1,060 cited
1978Issues and Advances in Segmentation Research921 cited

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Cited by

2015Best-Worst Scaling: Theory, Methods and Applications438 cited
2009A paradigm for examining second-order factor models employing structural equation modeling314 cited
2018Market orientation, positioning strategy and brand performance193 cited
2004The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies147 cited
2020Green branding effects on consumer response: examining a brand stereotype-based mechanism77 cited
2010Marketing strategy selection, marketing metrics, and firm performance77 cited
2014Brand positioning strategies for industrial firms providing customer solutions76 cited
2020Positioning – a literature review62 cited
2008Impact of Positioning Strategies on Corporate Performance59 cited
2012It’s Vintage Darling! An exploration of vintage fashion retailing58 cited
2018Visual Analysis of Venture Similarity in Entrepreneurial Ecosystems57 cited
2010How professional service firms compete in the market: an exploratory study53 cited
2007Congruence between Positioning and Brand Advertising45 cited
2018Impact of positioning strategies on franchise fee structure44 cited
2021Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in Pakistan43 cited
2017Investigating market orientation and positioning in star-rated hotels in Ghana43 cited