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Strategic brand venturing: the corporation as entrepreneur
14 references·3 citing·40 second hop
Strategic brand venturing: the corporation as entrepreneur (2012)Strategic brand venturing: the corporatio…“Value” — A practitioner's lens (2012)“Value” — A practitioner's le…Corporate entrepreneurship and innovation : entrepreneurial development within organizations (2008)Corporate entrepreneurship an…Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After? (2008)Can the Virtuous Mouse and th…Entrepreneurs: Invent a new brand name or revive an old one? (2005)Entrepreneurs: Invent a new b…Corporate Entrepreneurship (2003)Corporate EntrepreneurshipCorporate entrepreneurship top managers and new business creation (2003)Corporate entrepreneurship to…Corporate entrepreneurship: (2001)Corporate entrepreneurship:Brand new: how entrepreneurs earned consumers' trust from Wedgwood to Dell (2001)Brand new: how entrepreneurs …Building Strong Brands (1995)Building Strong BrandsWinning Combinations: The Coming Wave of Entrepreneurial Partnerships Between Large and Small Companies (1992)Winning Combinations: The Com…Building Successful Brands: The Strategic Options (1990)Building Successful Brands: T…The Change Masters: Corporate Entrepreneurs at Work (1985)The Change Masters: Corporate…Intrapreneuring: Why You Don't Have to Leave the Corporation to Become an Entrepreneur (1985)Intrapreneuring: Why You Don'…The Venture Team: A New Concept in Marketing Organization (1972)The Venture Team: A New Conce…Supplier-initiated ingredient/component branding (2020)Supplier-initiated ingredient…Brand intrapreneurs and brand managers: in search of disruption (2014)Brand intrapreneurs and brand…Strategic brand venturing: an intersectional idea (2013)Strategic brand venturing: an…A Conceptual Model of Entrepreneurship as Firm Behavior (1991)Corporate Entrepreneurship and the Pursuit of Competitive Advantage (1999)The Theory of Economic Development (2003)Exploring the relationship between strategic reactiveness and entrepreneurial orientation: The role of structure–style fit (2007)The role of ICT and innovation in enhancing organizational performance: The catalysing effect of corporate entrepreneurship (2017)Digital transformation: a review, synthesis and opportunities for future research (2020)Generalized expectancies for internal versus external control of reinforcement. (1966)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Entrepreneurial Risk Taking in Family Firms (2005)Entrepreneurship and Dynamic Capabilities: A Review, Model and Research Agenda* (2006)Entrepreneurial competencies: a literature review and development agenda (2010)An Information Processing Theory of Consumer Choice (1979)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)The PIMS principles: Linking strategy to performance (1989)Measuring brand value with scanner data (1993)Core value‐based corporate brand building (2003)The anatomy of the luxury fashion brand (2009)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Exploration and Exploitation in Organizational Learning (1991)The Emergence of Entrepreneurship Education: Development, Trends, and Challenges (2005)Strategic Process Effects on the Entrepreneurial Orientation–Sales Growth Rate Relationship (2006)Measuring climate for work group innovation: development and validation of the team climate inventory (1998)2 How Actors Change Institutions: Towards a Theory of Institutional Entrepreneurship (2009)A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)A Paradigm of Entrepreneurship: Entrepreneurial Management (2007)Effects of innovation types on firm performance (2011)Entrepreneurial Effectuation: A Review and Suggestions for Future Research (2011)The mediating role of knowledge‐based capital for corporate entrepreneurship effects on performance: A study of small‐ to medium‐sized firms (2011)Business models, intangibles and firm performance: evidence on corporate entrepreneurship from Italian manufacturing SMEs (2015)Middle managers' perception of the internal environment for corporate entrepreneurship: assessing a measurement scale (2002)Promoting corporate entrepreneurship through human resource management practices: A review of empirical research (2005)Entrepreneurial Leadership in the 21st Century (2007)Entrepreneurship as a science of the artificial (2003)Marketing Under Uncertainty: The Logic of an Effectual Approach (2009)Entrepreneurship as Method: Open Questions for an Entrepreneurial Future (2011)
this work references cited by second hop

References

  • 1995Building Strong Brands4,440 cited
  • 1985Intrapreneuring: Why You Don't Have to Leave the Corporation to Become an Entrepreneur791 cited
  • 1985The Change Masters: Corporate Entrepreneurs at Work663 cited
  • 2001Corporate entrepreneurship:226 cited
  • 2003Corporate entrepreneurship top managers and new business creation157 cited
  • 2003Corporate Entrepreneurship149 cited
  • 1990Building Successful Brands: The Strategic Options140 cited
  • 2008Corporate entrepreneurship and innovation : entrepreneurial development within organizations102 cited
  • 2001Brand new: how entrepreneurs earned consumers' trust from Wedgwood to Dell79 cited
  • 1972The Venture Team: A New Concept in Marketing Organization77 cited
  • 2008Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?59 cited
  • 1992Winning Combinations: The Coming Wave of Entrepreneurial Partnerships Between Large and Small Companies45 cited
  • 2005Entrepreneurs: Invent a new brand name or revive an old one?28 cited
  • 2012“Value” — A practitioner's lens15 cited

Cited by

  • 2020Supplier-initiated ingredient/component branding10 cited

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  • 2014Brand intrapreneurs and brand managers: in search of disruption8 cited
  • 2013Strategic brand venturing: an intersectional idea7 cited