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Brand Preference for Mobile Phone Operator Services in the Cape Coast Metropolis
16 references·0 citing·43 second hop
Brand Preference for Mobile Phone Operator Services in the Cape Coast Metropolis (2011)Brand Preference for Mobile Phone Operato…Handbook of Social Cognition (2014)Handbook of Social CognitionDeterminants of subscriber churn and customer loyalty in the Korean mobile telephony market (2004)Determinants of subscriber ch…When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice (2003)When More Is Less and Less Is…Mobile Phone Use as Part of Young People's Consumption Styles (2003)Mobile Phone Use as Part of Y…Non-Conscious Influences on Consumer Choice (2002)Non-Conscious Influences on C…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…Success factors of line extensions of fast‐moving consumer goods (1999)Success factors of line exten…A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)A Dynamic Model of the Durati…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective (1983)The Role of Products as Socia…Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Innovation characteristics an…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Possessions and the Extended Self (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)To Do or to Have? That Is the Question. (2003)Why are you telling me this? An examination into negative consumer reviews on the Web (2007)The Principles of Psychology (1891)Seeking the Ideal Form: Product Design and Consumer Response (1995)Consumer Value: A Framework for Analysis and Research (1999)Measuring perceptions of brand luxury (2004)Mind, Self, and Society (2015)Prospect Theory: An Analysis of Decision under Risk (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Self-Concept in Consumer Behavior: A Critical Review (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)Mood and judgment: The affect infusion model (AIM). (1995)Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. (1996)Self-reports: How the questions shape the answers. (1999)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Destination image and destination personality: An application of branding theories to tourism places (2006)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Information Technology Implementation Research: A Technological Diffusion Approach (1990)New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)The utilization of e‐government services: citizen trust, innovation and acceptance factors* (2005)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2014Handbook of Social Cognition4,154 cited
  • 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings3,284 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction1,948 cited
  • 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
  • 2000How Personality Makes a Difference684 cited
  • 2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice673 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 2004Determinants of subscriber churn and customer loyalty in the Korean mobile telephony market417 cited
  • 2003Mobile Phone Use as Part of Young People's Consumption Styles319 cited
  • 2002Non-Conscious Influences on Consumer Choice

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236 cited
  • 1999Success factors of line extensions of fast‐moving consumer goods138 cited
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