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The Role of Value‐Informed Pricing in Market‐Oriented Product Innovation Management*
16 references·10 citing·41 second hop
The Role of Value‐Informed Pricing in Market‐Oriented Product Innovation Management* (2010)The Role of Value‐Informed Pricing in Mar…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)Market Orientation and Organi…Strategic Orientation of the Firm and New Product Performance (1997)Strategic Orientation of the …Customer value: The next source for competitive advantage (1997)Customer value: The next sour…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Loss Aversion in Riskless Cho…Assessing Construct Validity in Organizational Research (1991)Assessing Construct Validity …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Examining the impact of price sensitivity on customer lifetime value: empirical analysis (2024)Examining the impact of price…Value co-creation and new service performance: mediated by value-informed pricing (2021)Value co-creation and new ser…‘It’s not like we can charge for everything’: revenue models to capture value from smart services in Pacific Asia (2021)‘It’s not like we can charge …The determinants of network effects: Evidence from online games business ecosystems (2018)The determinants of network e…How Pricing Teams Develop Effective Pricing Strategies for New Products (2018)How Pricing Teams Develop Eff…Facts or gut feelings: analysis of external pricing antecedents for SMEs in Germany (2018)Facts or gut feelings: analys…Examining the Effect of Marketing Innovations on GPMA: A Study Using the PLS–SEM Approach (2018)Examining the Effect of Marke…The importance of spatial agglomeration in product innovation: A microgeography perspective (2017)The importance of spatial agg…Pricing superheroes: How a confident sales team can influence firm performance (2015)Pricing superheroes: How a co…The relationship between customer value and pricing strategies: an empirical test (2012)The relationship between cust…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Organizational Strategy, Structure, and Process (1978)Market Orientation: Antecedents and Consequences (1993)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Prospect theory: An analysis of decision under risk (1988)Status quo bias in decision making (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)A Theory of Fairness, Competition, and Cooperation (1999)Time Discounting and Time Preference: A Critical Review (2002)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Organization and environment (1967)Structural Equations with Latent Variables. 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(2003)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Introduction (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)
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References

  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
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  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1991Assessing Construct Validity in Organizational Research6,615 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
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  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?

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2,615 cited
  • 1997Strategic Orientation of the Firm and New Product Performance2,265 cited
  • Cited by

    • 2017The importance of spatial agglomeration in product innovation: A microgeography perspective96 cited
    • 2018The determinants of network effects: Evidence from online games business ecosystems38 cited
    • 2015Pricing superheroes: How a confident sales team can influence firm performance34 cited
    • 2012The relationship between customer value and pricing strategies: an empirical test26 cited
    • 2021‘It’s not like we can charge for everything’: revenue models to capture value from smart services in Pacific Asia25 cited
    • 2018How Pricing Teams Develop Effective Pricing Strategies for New Products24 cited
    • 2021Value co-creation and new service performance: mediated by value-informed pricing16 cited
    • 2018Examining the Effect of Marketing Innovations on GPMA: A Study Using the PLS–SEM Approach15 cited
    • 2018Facts or gut feelings: analysis of external pricing antecedents for SMEs in Germany10 cited
    • 2024Examining the impact of price sensitivity on customer lifetime value: empirical analysis9 cited