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The Complexity of Context: A Service Ecosystems Approach for International Marketing

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References

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2005How brands become icons: the principles of cultural branding

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1,287 cited

2011Contextualization and value-in-context: How context frames exchange1,162 cited

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2015Extending the context of service: from encounters to ecosystems303 cited
2017Value cocreation in service ecosystems271 cited
2017Conceptualizing Value: A Service-ecosystem View251 cited
2015The context of experience232 cited
2016Systemic principles of value co-creation: Synergetics of value and service ecosystems203 cited
2020Digital ecosystem and consumer engagement: A socio-technical perspective199 cited
2014Design for Value Co-Creation: Exploring Synergies Between Design for Service and Service Logic198 cited
2019Managing ecosystems for service innovation: A dynamic capability view191 cited
2017The Evolution and Prospects of Service-Dominant Logic189 cited
2014Antecedents and Outcomes of Exporter–Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research183 cited
2020Continuing the development of the public service logic: a study of value co-destruction in public services178 cited
2016Social media and value co-creation in multi-stakeholder systems: A resource integration approach177 cited