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How Effective Are Loyalty Reward Programs in Driving Share of Wallet?

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References

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1997Do Customer Loyalty Programs Really Work

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1,043 cited

1999Analyzing the Commitment-Loyalty Link in Service Contexts987 cited

Cited by

2011Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels172 cited
2014Customer–company identification and the effectiveness of loyalty programs152 cited
2018Building loyalty through reward programs: The influence of perceptions of fairness and brand attachment145 cited
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2014The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective139 cited
2013Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link125 cited
2010The Influence of Reward Program Membership and Commitment on Hotel Loyalty124 cited
2008How Relationship Age Moderates Loyalty Formation123 cited
2013The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members122 cited
2008The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage119 cited
202140 years of loyalty programs: how effective are they? Generalizations from a meta-analysis93 cited
2010Customer Relationship Management in Tourism: Management Needs and Research Applications90 cited
2012Impact of Customer‐based Corporate Reputation on Non‐monetary and Monetary Outcomes: The Roles of Commitment and Service Context Risk88 cited
2015Do the roles of switching barriers on customer loyalty vary for different types of hotels?82 cited
2017Building brand relationship quality among hotel loyalty program members79 cited
2011Modelling customer loyalty in financial services79 cited