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Relationship marketing as a paradigm shift: some conclusions from the 30R approach

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References

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2006Customer Relationship Management: from Strategy to Implementation365 cited
2004Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory301 cited
2004Relationships, networks and the learning regions: case evidence from the Peak District National Park275 cited
2019The impact of perceived price justice and satisfaction on loyalty: the mediating effect of revisit intention216 cited
2011

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Value proposition as a catalyst for a customer focused innovation

141 cited

2007A Model of Volunteer Retention in Youth Sport126 cited

2003The future of services marketing: forecasts from ten services experts123 cited

2006Mapping the re‐engagement of CRM with relationship marketing120 cited

2008A longitudinal examination of partnership governance in offshoring: A moving target116 cited

2009Internal marketing impact on business performance in a retail context115 cited

2008Predictors of relationship quality for luxury restaurants113 cited

2019Evolution of service-dominant logic: Towards a paradigm and metatheory of the market and value cocreation?104 cited

2003Relationship marketing in the banking sector: the impact of new technologies101 cited

2003Tailoring e‐service quality through CRM99 cited

2002A political approach to relationship marketing: case study of the Storsjöyran festival95 cited