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Market‐structure Determinants of National Brand–Private Label Price Differences of Manufactured Food Products: Reply

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2016Effects of pricing strategies and product quality on private label and national brand performance99 cited
2018Fighting store brands through the strategic timing of pricing and advertising decisions98 cited
2008Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market73 cited

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2007

Mining customer knowledge for product line and brand extension in retailing

71 cited

1997National brands versus private labels: An empirical study of competition, advertising and collusion67 cited

2006Bank Market Power and SME Financing Constraints65 cited

2004Private labels: psychological versioning of typical consumer products57 cited

2015Aggressive or partnership strategy: Which choice is better for the national brand?55 cited

2011The relative importance of brand‐packaging, price and taste in affecting brand preferences52 cited

1999Collusive conduct in private label markets52 cited

2005Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand50 cited

1999Share, price and category expenditure—geographic market effects and private labels46 cited