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Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship
16 references·0 citing·33 second hop
Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship (2003)Strategic marketing of further and higher…Marketing strategy and competitive positioning (2020)Marketing strategy and compet…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Value‐driven relational marketing: From products to resources and competencies (1997)Value‐driven relational marke…Exploring corporate strategy (1997)Exploring corporate strategyPrinciples and Practice of Marketing (1996)Principles and Practice of Ma…Entrepreneurship and Small Business Management: Can We Afford to Neglect Them in the Twenty‐first Century Business School? (1996)Entrepreneurship and Small Bu…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Marketing Management and Strategy (1994)Marketing Management and Stra…Education and the Market Model1 (1991)Education and the Market Mode…Changing Patterns of International Competition (1986)Changing Patterns of Internat…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Strategic Market Management (1984)Strategic Market ManagementStructure is not organization (1980)Structure is not organizationCompetitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Putting the Service-Profit Chain to Work (1994)Capturing value creation in business relationships: A customer perspective (2003)Value in business markets: What do we know? Where are we going? (2005)Relationship value and relationship quality (2006)Strategy and Structure: Chapters in the History of the American Industrial Enterprise (1962)Exploring the Concept of "Fit" in Strategic Management (1984)Managing Two Fits of Strategic Human Resource Management (1988)The Concept of Fit in Strategy Research: Towards Verbal and Statistical Correspondence (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Effect of a Market Orientation on Business Profitability (1990)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)The Comparative Advantage Theory of Competition (1995)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Corporate Social Responsibility: A Process Model of Sensemaking (2008)Corporate Social Responsibility: The Good, the Bad and the Ugly (2008)Exploring SWOT analysis – where are we now? (2010)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Key Factors Influencing Student Satisfaction Related to Recruitment and Retention (2001)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)Universities in a competitive global marketplace (2006)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
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  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
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  • 1996Entrepreneurship and Small Business Management: Can We Afford to Neglect Them in the Twenty‐first Century Business School?359 cited
  • 1991

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Education and the Market Model1
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