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Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models

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References

1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
1978Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry869 cited
2000Building Store Loyalty through Store Brands684 cited
1989Price-Induced Patterns of Competition666 cited
2000Consumer-level factors moderating the success of private label brands604 cited
1988Competitive Promotional Strategies598 cited
1997Why Store Brand Penetration Varies by Retailer589 cited
1995The Introduction and Performance of Store Brands565 cited
1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates558 cited
1993When Do Private Labels Succeed549 cited
1996Household store brand proneness: A framework542 cited
2002Positioning of Store Brands394 cited
1998Private Labels and the Channel Relationship: A Cross‐Category Analysis377 cited
2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share370 cited

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2004Who Benefits from Store Brand Entry?369 cited

Cited by

2014Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions117 cited
2012New Products: The Antidote to Private Label Growth?108 cited
2013Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation107 cited
2013National Brand's Response to Store Brands: Throw In the Towel or Fight Back?103 cited
2018Fighting store brands through the strategic timing of pricing and advertising decisions98 cited
2017The Role of Store Brand Spillover in a Retailer's Category Management Strategy85 cited
2016Premium store brand: Product development collaboration between retailers and national brand manufacturers79 cited
2020Impacts of store-brand introduction on a multiple-echelon supply chain68 cited
2012Supply chains in the presence of store brands66 cited
2021Managing brand competition with consumer fairness concern via manufacturer incentive65 cited
2019Money-back guarantee and pricing decision with retailer's store brand63 cited
2011Strategic Assortment Decisions in Information-Intensive and Turbulent Environments60 cited
2015Aggressive or partnership strategy: Which choice is better for the national brand?55 cited
2021Logistics service strategies under different selling modes53 cited
2020Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand49 cited
2021The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing49 cited