SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
An Empirical Assessment of Spectator-Based Brand Equity
16 references·16 citing·39 second hopsampled
An Empirical Assessment of Spectator-Based Brand Equity (2008)An Empirical Assessment of Spectator-Base…Attitude Strength (2014)Attitude StrengthStrategic Brand Management (2007)Strategic Brand ManagementCultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Using LISREL for Structural Equation Modeling: A Researcher′s Guide (1998)Using LISREL for Structural E…Building Strong Brands (1995)Building Strong BrandsBrand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityConsumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYStructural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Marketing Research (1970)Marketing ResearchThe People's Choice (1945)The People's ChoiceBrand New: A Longitudinal Investigation of Brand Associations as Drivers of Team Identity Among Fans of a New Sport Team (2020)Brand New: A Longitudinal Inv…The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes (2019)The Role of Self-Brand Connec…Conceptualising and measuring fan identity using stakeholder theory (2018)Conceptualising and measuring…Branding in pictures: using Instagram as a brand management tool in professional team sport organisations (2018)Branding in pictures: using I…The Effect of League Brand on the Relationship Between the Team Brand and Behavioral Intentions: A Formative Approach Examining Brand Associations and Brand Relationships (2017)The Effect of League Brand on…Examining the antecedents of sport team brand equity: A dual-identification perspective (2017)Examining the antecedents of …A model bridging team brand experience and sponsorship brand experience (2017)A model bridging team brand e…Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants (2016)Consumer-Based Brand Equity o…Investigating the role of fan club membership on perceptions of team brand equity in football (2015)Investigating the role of fan…How do brand personality, identification, and relationship length drive loyalty in sports? (2015)How do brand personality, ide…Developing a Conceptual Understanding of Consumer-based League Brand Associations (2014)Developing a Conceptual Under…Spectator-Based Brand Equity in Professional Soccer (2013)Spectator-Based Brand Equity …Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context (2012)Who is more influenced by cus…Exploring sport brand double jeopardy: The link between team market share and attitudinal loyalty (2012)Exploring sport brand double …Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages (2011)Sporting Facebook: A Content …Sport consumer motivation: Autonomy and control orientations that regulate fan behaviours (2011)Sport consumer motivation: Au…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Marketing Services: Competing Through Quality (1992)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A SOCIAL CAPITAL THEORY OF CAREER SUCCESS. (2001)A short form of the metacognitions questionnaire: properties of the MCQ-30 (2003)Revisiting Sample Size and Number of Parameter Estimates: Some Support for the N:q Hypothesis (2003)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1995Building Strong Brands4,432 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1991Managing Brand Equity3,818 cited
  • 1970Marketing Research3,552 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 1998Using LISREL for Structural Equation Modeling: A Researcher′s Guide2,007 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 1945The People's Choice1,732 cited
  • 2007Strategic Brand Management1,706 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 2014Attitude Strength1,287 cited
  • 1989MANAGING BRAND EQUITY1,150 cited

Cited by

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2018
Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
192 cited
  • 2011Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages167 cited
  • 2011Sport consumer motivation: Autonomy and control orientations that regulate fan behaviours118 cited
  • 2015Investigating the role of fan club membership on perceptions of team brand equity in football104 cited
  • 2013Spectator-Based Brand Equity in Professional Soccer84 cited
  • 2016Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants83 cited
  • 2018Conceptualising and measuring fan identity using stakeholder theory83 cited
  • 2014Developing a Conceptual Understanding of Consumer-based League Brand Associations77 cited
  • 2019The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes68 cited
  • 2017The Effect of League Brand on the Relationship Between the Team Brand and Behavioral Intentions: A Formative Approach Examining Brand Associations and Brand Relationships67 cited
  • 2017A model bridging team brand experience and sponsorship brand experience62 cited
  • 2017Examining the antecedents of sport team brand equity: A dual-identification perspective59 cited
  • 2012Exploring sport brand double jeopardy: The link between team market share and attitudinal loyalty56 cited
  • 2015How do brand personality, identification, and relationship length drive loyalty in sports?55 cited
  • 2012Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context50 cited
  • 2020Brand New: A Longitudinal Investigation of Brand Associations as Drivers of Team Identity Among Fans of a New Sport Team42 cited