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Emotional Product Design and Perceived Brand Emotion
14 references·4 citing·51 second hop
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References

  • 1987Dimensions of Consumer Expertise4,373 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2004Seeing things: consumer response to the visual domain in product design971 cited
  • 2004The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services970 cited
  • 2004Lovemarks: The Future Beyond Brands530 cited
  • 1974Beauty is talent: Task evaluation as a function of the performer's physical attractiveness.442 cited
  • 2004The power of emotion: Brand communication in business-to-business markets355 cited
  • 2007Building the service brand by creating and managing an emotional brand experience346 cited
  • 1998Customer Behavior: Consumer Behavior and Beyond300 cited
  • 2009How consumers perceive product appearance: The identification of three product appearance attributes153 cited
  • 2011Seeing Is Believing (Too Much): The Influence of Product Form on Perceptions of Functional Performance133 cited
  • 2005Asian Brand Strategy: How Asia Builds Strong Brands50 cited
  • 2012Brands as Product Coordinators: Matching Brands Make Joint Consumption Experiences More Enjoyable45 cited

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  • 2022Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, India14 cited
  • 2020Implications of automotive product sustainability on young customers’ purchase intention in developing countries: an experimental approach11 cited
  • 2020Explaining Generation Y South Africans’ Love and Satisfaction with Samsung Phone Brand using Consumption Value Theory10 cited
  • 2023Kansei Marketing Strategies for Cultural and Creative Products1 cited