References

• 1986Communication and Persuasion5,214 cited
• 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
• 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
• 2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence2,203 cited
• 1992Handbook of Language and Social Psychology671 cited
• 2003Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?572 cited
• 1981Ethos and credibility: The construct and its measurement after three decades569 cited
• 1997Dimensions and Levels of Trust: Implications for Commitment to a Relationship545 cited
• 2002The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions467 cited
• 1983Field dependence and attitude change: Source credibility can alter persuasion by affecting message‐relevant thinking284 cited
• 1996Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising280 cited
• 2002Linking the Heuristic-Systematic Model and Depth of Processing265 cited
• 2007Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers263 cited
• 2003Communication Yearbook 27