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Practitioner Views of Comparative Advertising
16 references·7 citing·51 second hop
Practitioner Views of Comparative Advertising (2013)Practitioner Views of Comparative Adverti…Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences (2010)Comparative Advertising Wars:…Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance (2009)Effects of comparative advert…How brand attribute typicality and consumer commitment moderate the influence of comparative advertising (2007)How brand attribute typicalit…Effects of Comparative Advertising in High-and Low-Cognitive Elaboration Conditions (2006)Effects of Comparative Advert…Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues? (2006)Does the Frame of a Comparati…Valenced Comparisons (2004)Valenced ComparisonsNegative Comparative Advertising: Evidence Favoring Fine-Tuning (2000)Negative Comparative Advertis…A Content Analysis of Magazine Advertisements from the United States and the Arab World (2000)A Content Analysis of Magazin…Negative Advertising: The Malicious Strain of Comparative Advertising (1991)Negative Advertising: The Mal…The Information Content of Comparative Magazine Ads: A Longitudinal Analysis (1987)The Information Content of Co…Comparative advertising in horizontal business publications (1987)Comparative advertising in ho…The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900-1980 (1985)The Subsiding Sizzle: A Descr…The Information Content of Comparative Magazine Advertisements (1983)The Information Content of Co…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Comparative Television Advertising: Examining its Nature and Frequency (1977)Comparative Television Advert…Comparative Advertising: Perspectives and Issues (1975)Comparative Advertising: Pers…Does an expanded brand user base of co-branded advertising help ad-memorability? (2018)Does an expanded brand user b…Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response (2018)Comparative advertising for g…Why are there cross-national differences in response to comparative advertising?: some mediators (2016)Why are there cross-national …The Future of Advertising in China (2016)The Future of Advertising in …The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market (2015)The Influence of Comparative …The Effectiveness of Comparative Versus Non-Comparative Advertising (2015)The Effectiveness of Comparat…Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis (2014)Professionals' views of compa…Attention and weight in person perception: The impact of negative and extreme behavior. 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(1957)The making of modern advertising (1983)Images of Ourselves: The Good Life in Twentieth Century Advertising (1985)Advertising and Cultural Values: Reflections in the Distorted Mirror (1990)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)A Content Analysis of Guilt Appeals in Popular Magazine Advertisements (1997)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The functional approach to presidential television spots: Acclaiming, attacking, defending 1952–2000 (2001)Cognitive Responses to Negative and Comparative Political Advertising (2002)Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects (2015)Advances in Consumer Research (2025)An Analysis of Information Content in Television Advertising (1977)Content Analysis in Consumer Research (1977)The Influence of Verbal Content and Relative Newness on the Effectiveness of Comparative Advertising (1988)Information Content in Television Advertising: A Replication and Extension (1991)Free Competition and the Optimal Amount of Fraud (1973)Advertising as Information (1974)Persuasive Puffery (2014)How to Measure Persuasion Knowledge (2015)Strategies and motives for resistance to persuasion: an integrative framework (2015)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Introduction (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)
this work references cited by second hop

References

  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 2000A Content Analysis of Magazine Advertisements from the United States and the Arab World226 cited
  • 1985The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900-1980194 cited
  • 2004Valenced Comparisons100 cited
  • 1991Negative Advertising: The Malicious Strain of Comparative Advertising84 cited
  • 1983The Information Content of Comparative Magazine Advertisements84 cited
  • 2009Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance71 cited
  • 2006Effects of Comparative Advertising in High-and Low-Cognitive Elaboration Conditions67 cited
  • 2000Negative Comparative Advertising: Evidence Favoring Fine-Tuning51 cited
  • 2007How brand attribute typicality and consumer commitment moderate the influence of comparative advertising43 cited
  • 1975Comparative Advertising: Perspectives and Issues42 cited
  • 2010Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences40 cited
  • 1977Comparative Television Advertising: Examining its Nature and Frequency32 cited
  • 2006Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?30 cited

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1987
The Information Content of Comparative Magazine Ads: A Longitudinal Analysis
26 cited
  • 1987Comparative advertising in horizontal business publications26 cited
  • Cited by

    • 2016The Future of Advertising in China18 cited
    • 2015The Effectiveness of Comparative Versus Non-Comparative Advertising18 cited
    • 2015The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market17 cited
    • 2018Does an expanded brand user base of co-branded advertising help ad-memorability?16 cited
    • 2018Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response16 cited
    • 2016Why are there cross-national differences in response to comparative advertising?: some mediators15 cited
    • 2014Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis10 cited