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Emotional or informative? Creative or boring?
16 references·14 citing·46 second hop
Emotional or informative? Creative or boring? (2005)Emotional or informative? Creative or bor…Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)Affective and Cognitive Antec…The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions (2002)The Dual Credibility Model: T…Selecting Celebrity Endorsers: The Practitioner’s Perspective (2001)Selecting Celebrity Endorsers…A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)A Meta-Analysis of Fear Appea…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Principles of marketing research (1994)Principles of marketing resea…The Impact of Humor in Advertising: A Review (1992)The Impact of Humor in Advert…Bootstrapping Goodness-of-Fit Measures in Structural Equation Models (1992)Bootstrapping Goodness-of-Fit…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…The use of lisrel in validating marketing constructs (1991)The use of lisrel in validati…Music, Mood, and Marketing (1990)Music, Mood, and MarketingAffective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Causes of Irritation in Advertising (1985)Causes of Irritation in Adver…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness (2024)Visual Metaphorical Advertisi…Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis (2021)Ad creativity in a negative c…Does experiential advertising impact credibility? (2018)Does experiential advertising…Using Radio Advertising to Promote Blood Donation (2017)Using Radio Advertising to Pr…Consumer Reactions to Intrusiveness Of Online-video Advertisements (2015)Consumer Reactions to Intrusi…The influence of alcohol on advertising perception and recall during a sports viewing experience (2014)The influence of alcohol on a…How to Advertise and Build Brand Knowledge Globally (2014)How to Advertise and Build Br…On the effectiveness of ego- and other-focused ad-evoked emotions (2012)On the effectiveness of ego- …Humor and cultural values in print advertising: a cross‐cultural study (2011)Humor and cultural values in …How advertising strategy affects brand and USP recall for new brands and extensions (2010)How advertising strategy affe…Emotions, attitudes and memorability associated with TV commercials (2009)Emotions, attitudes and memor…Efekty reklamy w systemie komunikacji marketingowej (2009)Efekty reklamy w systemie kom…The influence of advertising context on perceptions of offense (2008)The influence of advertising …The effects of brand experience and an advertisement’s disclaimer speed on purchase: speak slowly or carry a big brand (2006)The effects of brand experien…Understanding Attitudes and Predicting Social Behavior (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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The Number of Indicators per Factor in Confirmatory Factor Analysis (1998)Estimating Psychological Networks and their Accuracy: A Tutorial Paper (2016)Comparative fit indexes in structural models. (1990)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)The Impact of Television Advertising: Learning Without Involvement (1965)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. (2001)Philosophy in a New Key (1957)Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Effects of the Service Environment on Affect and Consumer Perception of Waiting Time: An Integrative Review and Research Propositions (1996)The influence of in-store music on wine selections. (1999)Store Atmospherics: A Multisensory Perspective (2014)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 2000A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns3,212 cited
  • 1991The use of lisrel in validating marketing constructs1,864 cited
  • 1992Bootstrapping Goodness-of-Fit Measures in Structural Equation Models1,827 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1990Music, Mood, and Marketing746 cited
  • 2022Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework644 cited
  • 2001Selecting Celebrity Endorsers: The Practitioner’s Perspective563 cited
  • 1992The Impact of Humor in Advertising: A Review532 cited
  • 2002The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions467 cited
  • 1994

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Principles of marketing research
457 cited
  • 1985Causes of Irritation in Advertising402 cited
  • Cited by

    • 2015Consumer Reactions to Intrusiveness Of Online-video Advertisements187 cited
    • 2011Humor and cultural values in print advertising: a cross‐cultural study95 cited
    • 2009Emotions, attitudes and memorability associated with TV commercials44 cited
    • 2010How advertising strategy affects brand and USP recall for new brands and extensions43 cited
    • 2014How to Advertise and Build Brand Knowledge Globally34 cited
    • 2018Does experiential advertising impact credibility?31 cited
    • 2008The influence of advertising context on perceptions of offense31 cited
    • 2021Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis28 cited
    • 2017Using Radio Advertising to Promote Blood Donation21 cited
    • 2014The influence of alcohol on advertising perception and recall during a sports viewing experience15 cited
    • 2012On the effectiveness of ego- and other-focused ad-evoked emotions14 cited
    • 2009Efekty reklamy w systemie komunikacji marketingowej14 cited
    • 2006The effects of brand experience and an advertisement’s disclaimer speed on purchase: speak slowly or carry a big brand13 cited
    • 2024Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness12 cited