References

• 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 1982Reputation and imperfect information3,093 cited
• 1981The Informational Role of Warranties and Private Disclosure about Product Quality2,491 cited
• 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
• 1998Brand Equity as a Signaling Phenomenon1,968 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
• 2002The impact of brand credibility on consumer price sensitivity563 cited
• 2002Consumers’ willingness to pay for origin labelled wine267 cited
• 1994Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent233 cited