Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice

16 references·9 citing·49 second hop

FromToDepth

this work references cited by second hop

References

1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
1998Impulse buying: Modeling its precursors895 cited
2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product776 cited
2006Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1608 cited
2006Understanding the impact of web personalization on user information processing and decision outcomes357 cited
2010Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content285 cited
2000The ARF Copy Research Validity Project277 cited
2007Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising269 cited
2009Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging225 cited
1999The development of computer-generated tailored interventions216 cited
2007Attitude toward Location-based Advertising193 cited
2013Mobile shopping behaviour: insights into attitudes, shopping process involvement and location164 cited
2000An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness141 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2008Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences117 cited

2011Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?99 cited

Cited by

2019In-store location-based marketing with beacons: from inflated expectations to smart use in retailing51 cited
2019How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism46 cited
2018Effects of game‐product congruity on in‐app interstitial advertising and the moderation of media‐context factors31 cited
2021Impact of Personalized Social Media Advertising on Online Impulse Buying Behavior23 cited
2019CONSUMER INVOLVEMENT AS A COVARIANT EFFECT IN RETHINKING THE AFFECTIVE-COGNITIVE RELATIONSHIP IN ADVERTISING EFFECTIVENESS18 cited
2022An Approach to Assessing Shopper Acceptance of Beacon Triggered Promotions in Smart Retail17 cited
2020Effect of skepticism and message abstractness on cause-related marketing campaign evaluation: The mediating role of message engagement14 cited
2018Cross-Urban Point-of-Interest Recommendation for Non-Natives7 cited
2025Once Upon a Brand1 cited