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Strategisches Kundenwertcontrolling
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References

  • 1973The Pricing of Options and Corporate Liabilities29,064 cited
  • 1979Option pricing: A simplified approach6,103 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1994Service Quality: New Directions in Theory and Practice1,701 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 1997Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination1,238 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 1997Value‐driven relational marketing: From products to resources and competencies857 cited
  • 2004Valuing Customers848 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 2001The Customer Pyramid: Creating and Serving Profitable Customers495 cited

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1997
Customer lifetime valuation to support marketing decision making
487 cited
  • 2003Customers as assets478 cited
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