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A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
16 references·1 citing·50 second hop
A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing (2016)A nonhomogeneous hidden Markov model of r…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Comparing and evaluating Bayesian predictive distributions of asset returns (2010)Comparing and evaluating Baye…Quantitative models for direct marketing: A review from systems perspective (2008)Quantitative models for direc…A Hidden Markov Model of Customer Relationship Dynamics (2008)A Hidden Markov Model of Cust…Customer Lifetime Value Measurement (2007)Customer Lifetime Value Measu…Dynamic Catalog Mailing Policies (2006)Dynamic Catalog Mailing Polic…RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …Optimizing the Marketing Interventions Mix in Intermediate-Term CRM (2005)Optimizing the Marketing Inte…The co-creation of value-invited commentaries on "Evolving to a new dominant logic for marketing" (2004)The 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References

  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 2003E-Customization612 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • 2010Comparing and evaluating Bayesian predictive distributions of asset returns376 cited
  • 2008A Hidden Markov Model of Customer Relationship Dynamics374 cited
  • 2004Response Modeling with Nonrandom Marketing-Mix Variables317 cited
  • 2002Bayesian neural network learning for repeat purchase modelling in direct marketing218 cited
  • 1996Mailing Decisions in the Catalog Sales Industry193 cited
  • 2005Optimizing the Marketing Interventions Mix in Intermediate-Term CRM191 cited
  • 2007Customer Lifetime Value Measurement187 cited
  • 2008Quantitative models for direct marketing: A review from systems perspective182 cited
  • 1998Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models163 cited
  • 2006Dynamic Catalog Mailing Policies119 cited
  • 2004

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The co-creation of value-invited commentaries on "Evolving to a new dominant logic for marketing"
107 cited

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  • 2019Dynamic Programming Models for Maximizing Customer Lifetime Value: An Overview10 cited