References

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• 1983Advances in Consumer Research2,879 cited
• 1971The Theory of Buyer Behavior2,797 cited
• 1979An Information Processing Theory of Consumer Choice2,245 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
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• 1989Managing What Consumers Learn from Experience1,115 cited
• 1984Audience Involvement in Advertising: Four Levels1,017 cited
• 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
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• 1995How Consumers Assess the Value of Advertising774 cited
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• 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
• 1991Picture-Based Persuasion Processes and the Moderating Role of Involvement413 cited
• 1997