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Comparative Television Advertising in the United States: A Thirty-Year Update
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Comparative Television Advertising in the United States: A Thirty-Year Update (2016)Comparative Television Advertising in the…Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Comparative versus Noncompara…A Comparison of Advertising Content: Business to Business versus Consumer Services (1997)A Comparison of Advertising C…Negative Advertising: The Malicious Strain of Comparative Advertising (1991)Negative Advertising: The Mal…Effective Television Advertising: A Study of 1000 Commercials (1987)Effective Television Advertis…Verbal and Visual References to Competition in Comparative Advertising (1986)Verbal and Visual References …The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Effective television advertising : a study of 1000 commercials (1986)Effective television advertis…Explaining Negativity Biases in Evaluation and Choice Behavior: Theory and Research (1984)Explaining Negativity Biases …The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…The Information Content of Comparative Magazine Advertisements (1983)The Information Content of Co…Advances in Consumer Research (1983)Advances in Consumer ResearchAn Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class (1980)An Experimental Investigation…Consumer Reactions to Explicit Brand Comparisons in Advertisements (1979)Consumer Reactions to Explici…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis (1976)Communications-Effectiveness …Comparison Advertising: Problems and Potential (1975)Comparison Advertising: Probl…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. 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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • 1997Comparative versus Noncomparative Advertising: A Meta-Analysis282 cited
  • 1986Effective television advertising : a study of 1000 commercials219 cited
  • 1975Comparison Advertising: Problems and Potential156 cited
  • 1987Effective Television Advertising: A Study of 1000 Commercials154 cited
  • 1984Explaining Negativity Biases in Evaluation and Choice Behavior: Theory and Research147 cited
  • 1997A Comparison of Advertising Content: Business to Business versus Consumer Services139 cited
  • 1980An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class132 cited
  • 1976Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis111 cited
  • 1979Consumer Reactions to Explicit Brand Comparisons in Advertisements89 cited
  • 1991Negative Advertising: The Malicious Strain of Comparative Advertising84 cited
  • 1983The Information Content of Comparative Magazine Advertisements

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84 cited
  • 1986Verbal and Visual References to Competition in Comparative Advertising69 cited
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