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The alternative “Marketing Revolution”
16 references·0 citing·42 second hop
The alternative “Marketing Revolution” (2016)The alternative “Marketing Revolution”Principles of Scientific Management, The (2015)Principles of Scientific Mana…The Corporation. The Pathological Pursuit of Profit and Power (2006)The Corporation. The Patholog…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices (2002)How Firms Relate to Their Mar…Marketing's Contributions to Society (1999)Marketing's Contributions to …Towards a paradigm shift in marketing? An examination of current marketing practices (1997)Towards a paradigm shift in m…Manufacturing the Employee: Management Knowledge from the 19th to 21st Centuries (1996)Manufacturing the Employee: M…Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Quo Vadis, marketing? Toward …Early Development of the Philosophy of Marketing Thought (1990)Early Development of the Phil…The rediscovery of the marketing concept (1988)The rediscovery of the market…A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships (1984)A Model of the Distributor's …Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…The History of Marketing Thought (1976)The History of Marketing Thou…The Marketing Revolution (1960)The Marketing RevolutionTheories of selling. (1925)Theories of selling.The Principles of Scientific Management. (1912)The Principles of Scientific …Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)Marketing Management: Analysis, Planning and Control (1973)Zero defections: quality comes to services. (1990)Relationship marketing: strategic and tactical implications (1996)Corporate marketing (2006)International students' decision‐making process (2006)Journal of Business Logistics (2018)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Multiple versions of markets: Multiplicity and performativity in market practice (2006)Best-Worst Scaling: Theory, Methods and Applications (2015)Adapting the Uppsala model to a modern world: Macro-context and microfoundations (2017)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)The Work Design Questionnaire (WDQ): Developing and validating a comprehensive measure for assessing job design and the nature of work. (2006)Identification in Organizations: An Examination of Four Fundamental Questions (2008)TOWARD A THEORY OF PARADOX: A DYNAMIC EQUILIBRIUM MODEL OF ORGANIZING. (2011)Fears of compassion: Development of three self‐report measures (2010)Digital Colonialism: US Empire and the New Imperialism in the Global South (2018)Defining and conceptualising the commercial determinants of health (2023)Developing Buyer-Seller Relationships (1987)Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)A Reexamination of the Determinants of Consumer Satisfaction (1996)Toward a theory of task motivation and incentives (1968)Algorithms at Work: The New Contested Terrain of Control (2019)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1912The Principles of Scientific Management.5,254 cited
  • 2015Principles of Scientific Management, The5,038 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 2006The Corporation. The Pathological Pursuit of Profit and Power1,164 cited
  • 1984A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships1,128 cited
  • 1988The rediscovery of the marketing concept679 cited
  • 1994Quo Vadis, marketing? Toward a relationship marketing paradigm669 cited
  • 1960The Marketing Revolution616 cited
  • 2002How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices508 cited
  • 1976The History of Marketing Thought369 cited
  • 1997Towards a paradigm shift in marketing? An examination of current marketing practices348 cited
  • 1999Marketing's Contributions to Society273 cited
  • 1996Manufacturing the Employee: Management Knowledge from the 19th to 21st Centuries253 cited
  • 1925Theories of selling.240 cited
  • 1990

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Early Development of the Philosophy of Marketing Thought
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