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The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference and Purchase Intention
15 references·0 citing·51 second hopsampled
The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference and Purchase Intention (2014)The Effects of Celebrity Endorsers on Bra…Airline brand equity, brand preference, and purchase intentions—The moderating effects of switching costs (2008)Airline brand equity, brand p…Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China (2007)Relations among attractivenes…Asian Brand Strategy (2006)Asian Brand StrategyThe impact of brand extensions on brand personality: experimental evidence (2005)The impact of brand extension…Does brand trust matter to brand equity? (2005)Does brand trust matter to br…Asian Brand Strategy: How Asia Builds Strong Brands (2005)Asian Brand Strategy: How Asi…A scale for measuring store personality (2003)A scale for measuring store p…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Consumers' Trust in a Brand and the Link to Brand Loyalty (1999)Consumers' Trust in a Brand a…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall (1988)Rhetorical Question, Summariz…Celebrity Endorsements-Scripts, Schema and Roles: Theoretical Framework and Preliminary Tests (1988)Celebrity Endorsements-Script…CAN A BRAND BE CHEEKY? (1988)CAN A BRAND BE CHEEKY?Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005)Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty (2007)Experimental and Quasi-Experimental Designs for Research (1963)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Scale Development : Theory and Applications (1991)Destination image and destination personality (2007)Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution (2007)Activation of country stereotypes: automaticity, consonance, and impact (2012)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. 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An empirical examination of two categories of retail brands (2006)Positioning countries on personality dimensions: Scale development and implications for country marketing (2006)Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality (2008)Scales for the measurement of ethos (1966)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand Equity, Brand Preference, and Purchase Intent (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)An investigation of service quality, customer satisfaction and loyalty in China's airline market (2016)The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty (2017)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Building Strong Brands (1995)Effect of celebrity endorsement on tourists’ perception of corporate image, corporate credibility and corporate loyalty (2013)Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context (2015)Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention? (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)
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References

  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2005Does brand trust matter to brand equity?892 cited
  • 1999Consumers' Trust in a Brand and the Link to Brand Loyalty679 cited
  • 2008Airline brand equity, brand preference, and purchase intentions—The moderating effects of switching costs263 cited
  • 2003A scale for measuring store personality227 cited
  • 2007Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China193 cited
  • 2005The impact of brand extensions on brand personality: experimental evidence188 cited
  • 1988Celebrity Endorsements-Scripts, Schema and Roles: Theoretical Framework and Preliminary Tests89 cited
  • 1988Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall81 cited
  • 1988CAN A BRAND BE CHEEKY?56 cited
  • 2005Asian Brand Strategy: How Asia Builds Strong Brands50 cited
  • 2006

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Asian Brand Strategy
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