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Research at the Marketing Interface to Advance Entrepreneurship Theory
16 references·16 citing·43 second hopsampled
Research at the Marketing Interface to Advance Entrepreneurship Theory (1992)Research at the Marketing Interface to Ad…Frontiers of Entrepreneurship Research (2004)Frontiers of Entrepreneurship…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…What are we talking about when we talk about entrepreneurship? (1990)What are we talking about whe…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Management education and development : drift or thrust into the 21st century? (1988)Management education and deve…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Innovation and Entrepreneurship: Practice and Principles (1986)Innovation and Entrepreneursh…A Propositional Inventory for New Diffusion Research (1985)A Propositional Inventory for…The diffusion of innovations (1983)The diffusion of innovationsEncyclopedia of entrepreneurship (1982)Encyclopedia of entrepreneurs…Qualitative and Quantitative Methods in Evaluation Research (1981)Qualitative and Quantitative …Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…A Generic Concept of Marketing (1972)A Generic Concept of MarketingCorporate entrepreneurship: a systematic literature review and future research agenda (2022)Corporate entrepreneurship: a…Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing (2015)Anatomy of competitive advant…Trademarks and venture capital valuation (2013)Trademarks and venture capita…Entrepreneurship and open innovation in an emerging economy (2012)Entrepreneurship and open inn…Absorptive Capacity and Firm Performance in SMEs: The Mediating Influence of Strategic Alliances (2011)Absorptive Capacity and Firm …Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship (2010)Entrepreneurial marketing: ac…Conceptualizing academic-entrepreneurial intentions: An empirical test (2010)Conceptualizing academic-entr…Innovative marketing in SMEs (2009)Innovative marketing in SMEsExamining the role of international entrepreneurship, innovation and international market performance in SME internationalisation (2009)Examining the role of interna…Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage (2006)Large firms, entrepreneurial …Marketing in New Ventures: Theory and Empirical Evidence (2004)Marketing in New Ventures: Th…Market-oriented organizations in an emerging economy (2003)Market-oriented organizations…Exploring the role of market learning capability in competitive strategy (2003)Exploring the role of market …Integrating Customer Orientation, Corporate Entrepreneurship, and Learning Orientation in Organizations-in-Transition: An Empirical Study (2002)Integrating Customer Orientat…Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: an empirical study (2002)Integrating customer orientat…A multidimensional study of the key determinants of effective SME marketing activity: Part 1 (2001)A multidimensional study of t…The Logic of Scientific Discovery. (1959)Diffusion of Innovations (1963)Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation (1999)Localization of Knowledge and the Mobility of Engineers in Regional Networks (1999)Strategies for Theorizing from Process Data (1999)Boston Studies in Philosophy of Science (2012)The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Framing of Decisions and the Psychology of Choice (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)A resource‐based view of the firm (1984)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Changing Role of Marketing in the Corporation (1992)The Comparative Advantage Theory of Competition (1995)Dynamic capabilities: A review and research agenda (2007)External Control of Organizations: Resource Dependence Perspective (2011)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Advances in Consumer Research (2025)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer value: The next source for competitive advantage (1997)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)A theory of entrepreneurial opportunity identification and development (2002)How Ideas Spread: Whose Norms Matter? Norm Localization and Institutional Change in Asian Regionalism (2004)A Paradigm of Entrepreneurship: Entrepreneurial Management* (2007)Strategic management of small firms in hostile and benign environments (1989)A Conceptual Model of Entrepreneurship as Firm Behavior (1991)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Development and Cross–Cultural Application of a Specific Instrument to Measure Entrepreneurial Intentions (2009)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1983The diffusion of innovations6,164 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 2004Frontiers of Entrepreneurship Research2,492 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1982Encyclopedia of entrepreneurship1,783 cited
  • 1986Innovation and Entrepreneurship: Practice and Principles1,633 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1990What are we talking about when we talk about entrepreneurship?1,350 cited
  • 1985A Propositional Inventory for New Diffusion Research1,209 cited
  • 1988Management education and development : drift or thrust into the 21st century?1,130 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1981

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Qualitative and Quantitative Methods in Evaluation Research
914 cited

Cited by

  • 2011Absorptive Capacity and Firm Performance in SMEs: The Mediating Influence of Strategic Alliances302 cited
  • 2003Exploring the role of market learning capability in competitive strategy299 cited
  • 2009Innovative marketing in SMEs288 cited
  • 2009Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation280 cited
  • 2010Conceptualizing academic-entrepreneurial intentions: An empirical test247 cited
  • 2002Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: an empirical study243 cited
  • 2001A multidimensional study of the key determinants of effective SME marketing activity: Part 1239 cited
  • 2006Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage229 cited
  • 2013Trademarks and venture capital valuation221 cited
  • 2010Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship196 cited
  • 2022Corporate entrepreneurship: a systematic literature review and future research agenda189 cited
  • 2003Market-oriented organizations in an emerging economy179 cited
  • 2012Entrepreneurship and open innovation in an emerging economy176 cited
  • 2002Integrating Customer Orientation, Corporate Entrepreneurship, and Learning Orientation in Organizations-in-Transition: An Empirical Study174 cited
  • 2015Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing173 cited
  • 2004Marketing in New Ventures: Theory and Empirical Evidence169 cited