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Beyond private label : the strategic view on distributor own brands
16 references·1 citing·42 second hop
Beyond private label : the strategic view on distributor own brands (2000)Beyond private label : the strategic view…Reliability and Validity in Qualitative Research (2004)Reliability and Validity in Q…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Brands: The New Wealth Creators (1997)Brands: The New Wealth Creato…Context Effects, New Brand Entry, and Consideration Sets (1994)Context Effects, New Brand En…Trade Marketing Strategy (1993)Trade Marketing StrategyThe handbook of brand management (1992)The handbook of brand managem…Quality Perceptions and Asymmetric Switching Between Brands (1991)Quality Perceptions and Asymm…An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity (1991)An Empirical Analysis of the …The Competitive Implications of Relevant-Set/Response Analysis (1989)The Competitive Implications …The Awakening Giant: Continuity and Change in ICI. (1987)The Awakening Giant: Continui…Branding: A Key Marketing Tool (1987)Branding: A Key Marketing ToolCase Research in Marketing: Opportunities, Problems, and a Process (1985)Case Research in Marketing: O…Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects (1983)Market Boundaries and Product…The Influence of Price Differences and Brand Familiarity on Brand Preferences (1976)The Influence of Price Differ…Marketing Behavior and Executive Action (1958)Marketing Behavior and Execut…Asymmetric cannibalism in retail assortments.Asymmetric cannibalism in ret…Företaget som investeringsobjekt : hur placerare och analytiker arbetar med att ta fram ett investeringsobjekt (2001)Företaget som investeringsobj…A Note on Some Experimental Findings About the Meanings of Price (1954)Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance (1971)Price, brand name, and product composition characteristics as determinants of perceived quality. (1971)Equilibrium with Product Differentiation (1985)Prior knowledge, credibility and information search (2004)An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing (2011)Individual Choice Behavior (1962)Elimination by aspects: A theory of choice. (1972)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Conceptual model of the quality perception process (1990)The Analytic Hierarchy Process—An Exposition (2001)Social Value Orientation (2013)Brand Loyalty: Measurement and Management (1978)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Limited-dependent and qualitative variables in econometrics (1983)Brand trust in the context of consumer loyalty (2001)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)Experimental and Quasi-Experimental Designs for Research (1963)The Interpretation of Cultures (1974)Information Privacy: Measuring Individuals’ Concerns About Organizational Practices1 (1996)Focus Groups as Qualitative Research (1997)Theorising from case studies: Towards a pluralist future for international business research (2010)The Interpretation of Cultures (2017)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Service Brand as Relationships Builder (2000)Assessing the performance of brand loyalty measures (2001)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Developing Buyer-Seller Relationships (1987)The Effect of a Market Orientation on Business Profitability (1990)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Internationalization as a strategy process (1992)Innovation as newness: what is new, how new, and new to whom? (2001)Sustainability Practices and Corporate Financial Performance: A Study Based on the Top Global Corporations (2011)Quality in Qualitative Research (1999)Introducing qualitative research in psychology : adventures in theory and method (2008)Bridging the Qualitative–Quantitative Divide: Guidelines for Conducting Mixed Methods Research in Information Systems1 (2013)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Consumer-Based Brand Equity and Firm Risk (2009)Linking marketing capabilities with profit growth (2009)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2004Reliability and Validity in Qualitative Research2,184 cited
  • 1985Case Research in Marketing: Opportunities, Problems, and a Process1,557 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 1987The Awakening Giant: Continuity and Change in ICI.553 cited
  • 1991An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity452 cited
  • 1983Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects447 cited
  • 1991Quality Perceptions and Asymmetric Switching Between Brands310 cited
  • 1976The Influence of Price Differences and Brand Familiarity on Brand Preferences181 cited
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  • 1994Context Effects, New Brand Entry, and Consideration Sets150 cited
  • 1987Branding: A Key Marketing Tool125 cited
  • 1997Brands: The New Wealth Creators120 cited
  • n.d.Asymmetric cannibalism in retail assortments.90 cited
  • 1989The Competitive Implications of Relevant-Set/Response Analysis75 cited
  • 1993

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Trade Marketing Strategy
38 cited

Cited by

  • 2001Företaget som investeringsobjekt : hur placerare och analytiker arbetar med att ta fram ett investeringsobjekt23 cited