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Impact of Product Branding on Sales Revenue of Listed Companies in Ghana
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References

  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 2000Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication637 cited
  • 2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
  • 2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments378 cited
  • 2011How brand awareness relates to market outcome, brand equity, and the marketing mix366 cited
  • 2001Brand Values Related to Industrial Products363 cited
  • 1998‘Marketing aesthetics: The strategic management of brands, identity and image’286 cited
  • 2010Technological Activities and Their Impact on the Financial Performance of the Firm: Exploitation and Exploration within and between Firms*273 cited
  • 1995Patenting strategies in the German mechanical engineering industry and their relationship to company performance166 cited
  • 2001Creating Local Brands in Multilingual International Markets139 cited
  • 2005Running to Stand Still? – The Value of R&D, Patents and Trade Marks in Innovating Manufacturing Firms97 cited
  • 2006Corporate branding versus product branding in emerging markets

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84 cited
  • 2001Entry and the Number of Firms in the Swedish Pharmaceuticals Market64 cited
  • 2002Branding Importance in Business-to-Business Markets: Three Buyer Clusters34 cited
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    • 2019The Brand Value and its Impact on Sales in Automotive Industry8 cited