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Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review

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References

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2019MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL937 cited
2014A Generalized Multidimensional Scale for Measuring Customer Engagement713 cited
2007When consumers love their brands: Exploring the concept and its dimensions628 cited
2018

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Marketing 3.0: From Products to Customers to the Human Spirit

618 cited

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2019Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions41 cited
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2020Value Co-creation in Third-Party Managed Virtual Communities and Brand Equity34 cited
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2022What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship24 cited
2018How Self-Construals Affect Responses to Anthropomorphic Brands, With a Focus on the Three-Factor Relationship Between the Brand, the Gift-Giver and the Recipient18 cited
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