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Segmenting customers by participation
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Segmenting customers by participation (2017)Segmenting customers by participationCustomer value co-creation behavior: Scale development and validation (2012)Customer value co-creation be…Service Blueprinting: A Practical Technique for Service Innovation (2008)Service Blueprinting: A Pract…Managing the co-creation of value (2007)Managing the co-creation of v…Researching Internet-Based Populations: Advantages and Disadvantages of Online Survey Research, Online Questionnaire Authoring Software Packages, and Web Survey Services (2006)Researching Internet-Based Po…Competing through service: Insights from service-dominant logic (2006)Competing through service: In…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Customer contributions and roles in service delivery (1997)Customer contributions and ro…Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality (1996)Consumer evaluations of new t…Delivering quality service: balancing customer perceptions and expectations (1990)Delivering quality service: b…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Service Positioning through Structural Change (1987)Service Positioning through S…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…A Role Theory Perspective on Dyadic Interactions: The Service Encounter (1985)A Role Theory Perspective on …A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Designing services that deliver (1984)Designing services that deliv…The Scree Test For The Number Of Factors (1966)The Scree Test For The Number…Strategic Management and Marketing in the Service Sector (1984)Advertising as Information (1974)Breaking Free from Product Marketing (1977)The Internet in Everyday Life (2002)Conducting Online Surveys (2006)Mail and internet surveys : the tailored design method (2007)Mail and Internet Surveys: The Tailored Design Method (2007)Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018)The Limitations of Online Surveys (2020)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Service-dominant logic: continuing the evolution (2007)Customer Engagement (2011)Institutions and axioms: an extension and update of service-dominant logic (2015)What Is Meant by Services? (1966)An Investigation into the Determinants of Customer Satisfaction (1982)Customer satisfaction, customer retention, and market share (1993)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Mind, Self, and Society (2015)Atmospherics as a Marketing Tool (1974)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The Application of Electronic Computers to Factor Analysis (1960)A Rationale and Test for the Number of Factors in Factor Analysis (1965)The Eating Attitudes Test: psychometric features and clinical correlates (1982)Evaluating the use of exploratory factor analysis in psychological research. (1999)Best Practices for Developing and Validating Scales for Health, Social, and Behavioral Research: A Primer (2018)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1966The Scree Test For The Number Of Factors13,549 cited
  • 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
  • 2007Managing the co-creation of value3,467 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 2006Researching Internet-Based Populations: Advantages and Disadvantages of Online Survey Research, Online Questionnaire Authoring Software Packages, and Web Survey Services2,549 cited
  • 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
  • 2006Competing through service: Insights from service-dominant logic1,704 cited
  • 2012Customer value co-creation behavior: Scale development and validation1,675 cited
  • 1996Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality1,628 cited
  • 1984Designing services that deliver1,272 cited
  • 2008Service Blueprinting: A Practical Technique for Service Innovation1,195 cited

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1997
Customer contributions and roles in service delivery
968 cited
  • 1987Service Positioning through Structural Change928 cited
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