References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 1985Problems and Strategies in Services Marketing2,824 cited
• 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
• 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
• 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
• 2004Whither Services Marketing?1,251 cited
• 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
• 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
• 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing868 cited
• 1994The Importance of the Brand in Brand Extension819 cited
• 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
• 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
• 2006Drivers of Brand Extension Success667 cited
• 1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions