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Communications and the Reality of Marketing in Professional Service Firms
11 references·0 citing·40 second hop
Communications and the Reality of Marketing in Professional Service Firms (1990)Communications and the Reality of Marketi…A Gap Analysis of Professional Service Quality (1989)A Gap Analysis of Professiona…The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon (1988)The Status Quo of the Marketi…Identifying buying influences for a professional service: Implications for marketing efforts (1987)Identifying buying influences…The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK (1986)The role and function of the …Communication Strategies and the Accountancy Profession: An Empirical Study (1986)Communication Strategies and …The Marketing of Legal Services (1981)The Marketing of Legal Servic…Attorney Advertising: A Consumer Perspective (1980)Attorney Advertising: A Consu…How the Legal Profession Views Legal Service Advertising (1978)How the Legal Profession View…Marketing Professional Services (1977)Marketing Professional Servic…Marketing Professional Services (1969)Marketing Professional Servic…Marketing Organization in British Manufacturing Firms (1968)Marketing Organization in Bri…Industrial buying and creative marketing (1967)A General Model for Understanding Organizational Buying Behavior (1972)Applied Linear Statistical Models. (1975)New Industrial Financial Services: What Distinguishes the Winners (1991)Organizational buying behavior: Toward an integrative framework (1996)Word of mouth: understanding and managing referral marketing (1998)Have Manufacturing Firms Adopted the Marketing Concept? (1965)Power in organizations (1981)Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework (1993)The Thought Worlds of Marketing and Sales: Which Differences Make a Difference? (2007)Organizing for Marketing Excellence (2016)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)Measuring Service Quality: A Reexamination and Extension (1992)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Advances in Consumer Research (2025)The Marketing Budgeting Process: Marketing Management Implications (1987)The Internationalisation Process in Retailing (1995)Market orientation in UK multiple retail companies: nature and pattern (1997)International retail research: focus, methodology and conceptual development (2010)Survey of current business (1921)Estimating Nonresponse Bias in Mail Surveys (1977)The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services (1986)Referrals between professional service providers (1987)Search Engine Advertising: Channel Substitution When Pricing Ads to Context (2011)Social class and mental illness: Community study. (1958)Why the “Haves” Come Out Ahead: Speculations on the Limits of Legal Change (1974)Communication flows during financial service innovation (2000)Consumer intentions to use a service category (2000)A research manifesto for services science (2006)Customer orientation and buyer satisfaction: The malaysian housing market (1996)Marketing Organization: An Integrative Framework of Dimensions and Determinants (1998)Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure (2000)The Impact of TV Advertising versus Word of Mouth on the Image of Lawyers: A Projective Experiment (1983)Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons (1987)Factors Affecting the Acceptability of Advertisements among Professionals (1988)Direct mail response factors for an industrial service (1985)Professional Accountancy Firms and Marketing (1990)An Exploratory Study of Market Orientation in the U.K. Consulting Engineering Profession (1991)
this work references cited by second hop

References

  • 1989A Gap Analysis of Professional Service Quality1,123 cited
  • 1977Marketing Professional Services332 cited
  • 1986The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK83 cited
  • 1987Identifying buying influences for a professional service: Implications for marketing efforts75 cited
  • 1980Attorney Advertising: A Consumer Perspective63 cited
  • 1978How the Legal Profession Views Legal Service Advertising51 cited
  • 1981The Marketing of Legal Services45 cited
  • 1988The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon29 cited
  • 1968Marketing Organization in British Manufacturing Firms25 cited
  • 1969Marketing Professional Services18 cited
  • 1986Communication Strategies and the Accountancy Profession: An Empirical Study8 cited

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