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Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues
16 references·16 citing·50 second hopsampled
Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues (2017)Packaging design as an implicit communica…Exciting red and competent blue: the importance of color in marketing (2011)Exciting red and competent bl…A metaphor-enriched social cognition. (2010)A metaphor-enriched social co…The secret life of fluency (2008)The secret life of fluencyImpact of color on marketing (2006)Impact of color on marketingConsumer perceptions of product packaging (2006)Consumer perceptions of produ…Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. (2006)Associative and propositional…The Unconscious Consumer: Effects of Environment on Consumer Behavior (2005)The Unconscious Consumer: Eff…The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency (2005)The Effect of Multiple Extrin…Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables (2000)Price and Brand Name As Indic…Atmospheric Effects on Shopping Behavior (2000)Atmospheric Effects on Shoppi…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Veblen Effects in a Theory of Conspicuous Consumption (1996)Veblen Effects in a Theory of…Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment. (1991)Promoting systematic processi…Conceptual model of the quality perception process (1990)Conceptual model of the quali…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Packaging colour and consumer expectations: Insights from specialty coffee (2025)Packaging colour and consumer…Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry (2024)Optimizing brand loyalty thro…Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses? (2023)Visual complexity in product …How online grocery shopping drives private label food purchases (2023)How online grocery shopping d…Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues (2022)Seen as Green? Assessing the …Dutch consumers’ perception of sustainable packaging for milk products, a qualitative and quantitative study (2022)Dutch consumers’ perception o…Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price (2021)Visual design elements of pro…Building value with packaging: Development and validation of a measurement scale (2021)Building value with packaging…A meaningful reminder on sustainability: When explicit and implicit packaging cues meet (2021)A meaningful reminder on sust…Fats are Glossy but Does Glossiness Imply Fatness? The Influence of Packaging Glossiness on Food Perceptions (2020)Fats are Glossy but Does Glos…Does packaging influence taste and quality perceptions across varying consumer demographics? (2020)Does packaging influence tast…Without words: the effects of packaging imagery on consumer perception and response (2019)Without words: the effects of…Too Cute to Be Healthy: How Cute Packaging Designs Affect Judgments of Product Tastiness and Healthiness (2019)Too Cute to Be Healthy: How C…Packaging design elements and consumers' decision to buy from the Web: A cause and effect decision‐making model (2019)Packaging design elements and…A touch of gloss: haptic perception of packaging and consumers’ reactions (2019)A touch of gloss: haptic perc…Look at that body! How anthropomorphic package shapes systematically appeal to consumers (2018)Look at that body! How anthro…Atmospherics as a Marketing Tool (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Store atmosphere and purchasing behavior (1994)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers (2010)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013)Color and psychological functioning: a review of theoretical and empirical work (2015)Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales (2018)The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)Understanding Service Convenience (2002)Society and the Adolescent Self-Image (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equations with Latent Variables (1989)When Is Honesty the Best Policy? 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References

  • 2006Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change.2,589 cited
  • 2000Atmospheric Effects on Shopping Behavior1,921 cited
  • 1999A review and meta-analysis of country-of-origin research1,603 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 1996Veblen Effects in a Theory of Conspicuous Consumption978 cited
  • 1991Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment.833 cited
  • 2010A metaphor-enriched social cognition.766 cited
  • 2011Exciting red and competent blue: the importance of color in marketing735 cited
  • 1990Conceptual model of the quality perception process689 cited
  • 2008The secret life of fluency685 cited
  • 2000Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables612 cited
  • 2006Impact of color on marketing597 cited
  • 2006Consumer perceptions of product packaging560 cited
  • 2005The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency

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553 cited
  • 2005The Unconscious Consumer: Effects of Environment on Consumer Behavior525 cited
  • Cited by

    • 2019Too Cute to Be Healthy: How Cute Packaging Designs Affect Judgments of Product Tastiness and Healthiness81 cited
    • 2019Without words: the effects of packaging imagery on consumer perception and response75 cited
    • 2021A meaningful reminder on sustainability: When explicit and implicit packaging cues meet67 cited
    • 2019A touch of gloss: haptic perception of packaging and consumers’ reactions59 cited
    • 2021Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price52 cited
    • 2022Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues37 cited
    • 2019Packaging design elements and consumers' decision to buy from the Web: A cause and effect decision‐making model36 cited
    • 2021Building value with packaging: Development and validation of a measurement scale34 cited
    • 2018Look at that body! How anthropomorphic package shapes systematically appeal to consumers32 cited
    • 2020Does packaging influence taste and quality perceptions across varying consumer demographics?30 cited
    • 2022Dutch consumers’ perception of sustainable packaging for milk products, a qualitative and quantitative study27 cited
    • 2020Fats are Glossy but Does Glossiness Imply Fatness? The Influence of Packaging Glossiness on Food Perceptions26 cited
    • 2024Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry25 cited
    • 2025Packaging colour and consumer expectations: Insights from specialty coffee22 cited
    • 2023How online grocery shopping drives private label food purchases22 cited
    • 2023Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?21 cited