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The Effect Of Brand Experience Provider On Brand Experience: Focus On Korean Cosmetic Brand Shop
16 references·1 citing·37 second hop
The Effect Of Brand Experience Provider On Brand Experience: Focus On Korean Cosmetic Brand Shop (2017)The Effect Of Brand Experience Provider O…The role of brand experience and affective commitment in determining brand loyalty (2011)The role of brand experience …Beyond technology acceptance: Brand relationships and online brand experience (2011)Beyond technology acceptance:…Customer Experience Management in Retailing: An Organizing Framework (2009)Customer Experience Managemen…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Holistic Package Design and Consumer Brand Impressions (2008)Holistic Package Design and C…Co-creating brands: Diagnosing and designing the relationship experience (2008)Co-creating brands: Diagnosin…Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products (2008)Art Infusion: The Influence o…Understanding customer experience. (2007)Understanding customer experi…Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing (2006)Service Clues and Customer As…Creating powerful brands in consumer, service and industrial markets (2003)Creating powerful brands in c…The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)The Influence of Multiple Sto…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The effect of the servicescape on customers’ behavioral intentions in leisure service settings (1996)The effect of the servicescap…Consumer self-regulation in a retail environment, (1995)Consumer self-regulation in a…Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL MEDIATOR PADA PRODUK FASHION DI INDONESIA (2023)PENGARUH BRAND EXPERIENCE TER…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions2,256 cited
  • 2007Understanding customer experience.1,295 cited
  • 2009Customer Experience Management in Retailing: An Organizing Framework1,015 cited
  • 1996The effect of the servicescape on customers’ behavioral intentions in leisure service settings861 cited
  • 2008Holistic Package Design and Consumer Brand Impressions705 cited
  • 2008Co-creating brands: Diagnosing and designing the relationship experience696 cited
  • 2008Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products586 cited
  • 2011The role of brand experience and affective commitment in determining brand loyalty580 cited
  • 2011Beyond technology acceptance: Brand relationships and online brand experience541 cited
  • 2006Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing504 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2003Creating powerful brands in consumer, service and industrial markets472 cited
  • 1995Consumer self-regulation in a retail environment,462 cited
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    • 2023PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL MEDIATOR PADA PRODUK FASHION DI INDONESIA6 cited