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Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry
16 references·9 citing·33 second hop
Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry (2017)Measuring brand image using a cognitive a…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…Consumer Behavior: Buying, Having and Being (2008)Consumer Behavior: Buying, Ha…Review of Marketing Research (2007)Review of Marketing ResearchEvolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Positioning: The Battle for Your Mind (1992)Positioning: The Battle for Y…Managing Brand Equity (1991)Managing Brand EquityIn Search of Brand Image: a Foundation Analysis (1990)In Search of Brand Image: a F…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYTheories of Learning (1981)Theories of LearningPositioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Leveling up coolness: how VR gamification drives experiential values (2025)Leveling up coolness: how VR …Tourist Behavior in the Cruise Industry Post-COVID-19: An Examination of Service Quality, Corporate Image, and Intentions to Pay and Revisit (2023)Tourist Behavior in the Cruis…Airline brand image, passenger perceived value and loyalty towards full-service and low-cost carriers (2023)Airline brand image, passenge…A review of air transport service quality studies: current status and future research agenda (2023)A review of air transport ser…Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier (2022)Effect of Brand Positioning, …Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation (2022)Consumer Perceived Service Qu…Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium? (2021)Can Environmentally Sustainab…Buffering effects of brand perception to behavioural intention - Evidence of China airlines (2020)Buffering effects of brand pe…Green Awareness, Brand Image dan Niat Pembelian (2017)Green Awareness, Brand Image …The Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Marketing Research (1970)Developing and validating measures of facets of customer-based brand equity (2003)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Developing and validating a multidimensional consumer-based brand equity scale (2001)Measuring customer‐based brand equity (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing Brand Equity3,818 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 2009The evolving brand logic: a service-dominant logic perspective881 cited
  • 1990In Search of Brand Image: a Foundation Analysis806 cited
  • 2007Review of Marketing Research477 cited
  • 1981Theories of Learning476 cited
  • 2008Consumer Behavior: Buying, Having and Being471 cited
  • 1992Positioning: The Battle for Your Mind458 cited

Cited by

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  • 2022Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation39 cited
  • 2023A review of air transport service quality studies: current status and future research agenda36 cited
  • 2023Airline brand image, passenger perceived value and loyalty towards full-service and low-cost carriers32 cited
  • 2021Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium?28 cited
  • 2020Buffering effects of brand perception to behavioural intention - Evidence of China airlines20 cited
  • 2022Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier19 cited
  • 2025Leveling up coolness: how VR gamification drives experiential values9 cited
  • 2017Green Awareness, Brand Image dan Niat Pembelian9 cited
  • 2023Tourist Behavior in the Cruise Industry Post-COVID-19: An Examination of Service Quality, Corporate Image, and Intentions to Pay and Revisit8 cited