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Does impact of price endings differ for the non-green and green products? Role of product categories and price levels
16 references·10 citing·49 second hop
Does impact of price endings differ for the non-green and green products? 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this work references cited by second hop

References

  • 2011False-Positive Psychology6,561 cited
  • 2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 2015Factors Affecting Green Purchase Behaviour and Future Research Directions1,513 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 2010Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability1,429 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
  • 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
  • 2012Against the Green: A Multi-method Examination of the Barriers to Green Consumption970 cited
  • 1981Familiarity and Its Impact on Consumer Decision Biases and Heuristics961 cited

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1994
The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship
796 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
  • 2001Reevaluating green marketing: a strategic approach459 cited
  • Cited by

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    • 2024How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market20 cited
    • 2022The Impact of Online Environmental Platform Services on Users’ Green Consumption Behaviors17 cited
    • 2024Linking green marketing and SMEs performance: A psychometric meta-analysis17 cited
    • 2019How do complementarity and discount choices interact with latitude of price acceptance in price bundling?11 cited
    • 2021Optimal pricing strategy for green products under salience theory11 cited
    • 2021How perceived green benefits influence multifunctional technologies’ usage9 cited
    • 2022Agile Agriculture Supply Chain Management (AASCM) for Managing Shifting Consumer Food Preferences: Framework Development Using Grounded Theory Approach6 cited
    • 2024How reaching numerical roundness on subgoals affects the completion of superordinate goals2 cited