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How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity
16 references·8 citing·52 second hopsampled
How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity (2018)How sociable is your university brand? An…Customer value co-creation behavior: Scale development and validation (2012)Customer value co-creation be…Social identity perspective on brand loyalty (2011)Social identity perspective o…The importance of institutional image to student satisfaction and loyalty within higher education (2008)The importance of institution…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The mismanagement of talent: employability and jobs in the knowledge economy (2005)The mismanagement of talent: …Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay (2005)Do Satisfied Customers Really…When Good Brands Do Bad (2004)When Good Brands Do BadDeveloping and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…An examination of the relationship between service quality, customer satisfaction, and store loyalty (2000)An examination of the relatio…The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The need to belong: Desire fo…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Se…Customer participation in service production and delivery. (1990)Customer participation in ser…University brand: A systematic literature review (2023)University brand: A systemati…Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education (2022)Strategies, benefits and barr…Like father like son: the role of similar-education parents in their children’s university choice (2022)Like father like son: the rol…You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour (2021)You are what you communicate:…The Effect of Teacher Caring Behavior and Teacher Praise on Students’ Engagement in EFL Classrooms (2021)The Effect of Teacher Caring …The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector (2020)The impact of subjective norm…Empirically examining the psychological mechanism of a loved and trusted business school brand (2020)Empirically examining the psy…An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education (2020)An empirical study of the dyn…Measuring the Involvement Construct (1985)On the Evaluation of Structural Equation Models (1988)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Evolving to a New Dominant Logic for Marketing (2003)Theory of value co-creation: a systematic literature review (2014)Measuring business model innovation: conceptualization, scale development, and proof of performance (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Alternative Ways of Assessing Model Fit (1992)Do Family Firms Have Better Reputations Than Non‐Family Firms? An Integration of Socioemotional Wealth and Social Identity Theories (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Attachment and Loss (1969)The Evolution of Cooperation (1981)Stress, social support, and the buffering hypothesis. (1985)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The Job Demands‐Resources model: state of the art (2007)Specification Tests in Econometrics (1978)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994)SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality (1994)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Possessions and the Extended Self (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Exploring customer brand engagement: definition and themes (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context (2005)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Social Identity and the Service-Profit Chain (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Developing Buyer-Seller Relationships (1987)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)External Control of Organizations: Resource Dependence Perspective (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.21,991 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions3,422 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2012Customer value co-creation behavior: Scale development and validation1,675 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 2005Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay1,204 cited
  • 2000An examination of the relationship between service quality, customer satisfaction, and store loyalty833 cited
  • 2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
  • 1990Customer participation in service production and delivery.759 cited
  • 2011Social identity perspective on brand loyalty565 cited

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  • 2005The mismanagement of talent: employability and jobs in the knowledge economy530 cited
  • 2008The importance of institutional image to student satisfaction and loyalty within higher education517 cited
  • Cited by

    • 2021The Effect of Teacher Caring Behavior and Teacher Praise on Students’ Engagement in EFL Classrooms52 cited
    • 2020The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector50 cited
    • 2023University brand: A systematic literature review41 cited
    • 2020An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education40 cited
    • 2022Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education37 cited
    • 2021You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour30 cited
    • 2020Empirically examining the psychological mechanism of a loved and trusted business school brand26 cited
    • 2022Like father like son: the role of similar-education parents in their children’s university choice14 cited