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Sports brand positioning
16 references·2 citing·54 second hop
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References

  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1992Interpretive Barriers to Successful Product Innovation in Large Firms2,748 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1997Examining the Validity Structure of Qualitative Research1,246 cited
  • 2000Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm1,038 cited
  • 2006Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology960 cited
  • 1988Why Triangulate?922 cited
  • 1987THE STIGMA OF BANKRUPTCY: SPOILED ORGANIZATIONAL IMAGE AND ITS MANAGEMENT.747 cited
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  • 2001Predicting the Effects of Actions: Interactions of Perception and Action405 cited
  • 2022American Higher Education322 cited
  • 1995A meta-analysis of interrater and internal consistency reliability of selection interviews.

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318 cited
  • 2010Benefits and challenges of conducting multiple methods research in marketing236 cited
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    • 2023Investigating how consumer-perceived value and store image influence brand loyalty in emerging markets22 cited
    • 2023Positioning in SMEs: entrepreneurs’ perceptions and strategies15 cited